Whenever you think about distributing press releases, you probably focus on targeting key members of the media or maybe publishing them on various online press release directories. But did you know you can get even more from your press releases by sending them to clients and prospects?
Here are a few of the key benefits of this press release distribution strategy.
- Keeps your company fresh in their minds – You never want to go off the radar screen of your clients and prospects. If they forget about you, they could wind up doing business with one of your competitors instead. By sending out press releases to clients, prospects, vendors, etc. on a regular basis, you keep your name fresh in their minds and help cultivate long-term relationships based on trust and familiarity.
- Educates them about your company – I’ve always said that an informed client is the best client. The better your clients and prospects understand who you are, what you offer, and what you stand for, the likelier they are to do business with you and be satisfied. They’re also likelier to refer you to others because they’ll be able to speak more authoritatively about your company.
- Reinforces current clients’ decision to hire you – Your clients want to know that they’ve hired the right company. They like seeing positive stories about your company because it justifies their decision to do business with you. It boosts your value and credibility in their eyes.
- Creates the perception that you’re constantly getting press coverage – Perception is everything. When your clients and prospects are seeing news blurbs from your company on a regular basis, they automatically assume that your company is getting a lot of media coverage which means that things must be going well. As John Jantsch says in Duct Tape Marketing, “With the blur of information coming to us everyday, people can no longer keep track of what they saw where. Over time, your press releases become media coverage to your readers.”
Do you send your press releases to clients and prospects?
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download a free copy of the PR Checklist – a 24 point list of Press Release Dos and Don’ts here: http://www.ereleases.com/prchecklist.html