Hey, you. Yeah, you. I’m onto you. I know what you’re doing. I know why you try so desperately to get your name in the news. Sure, you say it’s about helping to build your brand, but you and I both know that’s not true. Stop pretending. The real reason you want to put yourself out there and soak up the attention of the media is because of your ego. That’s right, your ego.
It’s understandable. Who among us doesn’t love seeing our name in print in a big story? Who wouldn’t want their face to be on the cover of a magazine? Who wouldn’t want to be interviewed on TV for everyone to see?
There’s nothing wrong with getting an ego boost from getting media attention. It’s natural. However, the problems start when you let your ego get in the way of your business goals. Your goal shouldn’t just be to get yourself out there as much as you can. You need to have clear business objectives for your PR efforts. What is it that you’re trying to achieve? Do you want to attract investors? Are you trying to increase sales for a new product? Do you want to change the way consumers perceive your brand?
Having clearly defined objectives allows you to make the right decisions for your brand. It helps you determine which media opportunities are good for achieving your goals and which are a waste of time. It also helps to make certain that you have a focused message you’re sticking to, rather than just talking to get attention for yourself.
Simply stated, it comes down to this: Get your priorities straight!
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 8 Shocking Secrets Press Release Distribution Firms Don’t Want You to Know here: http://www.ereleases.com/offer/8shockingsecrets.html