10 Essential Tips to Press Release Success

eReleases Editorial Director Heather Fuller told me she was thinking about the model of Jiffy Lube’s 21-point signature service and whether a similar model could be applied to press releases. She came up with the following 10 essential tips that should be considered before sending your next press release.

  1. Is the topic newsworthy?
  2. Does the headline need a tune-up? Get your free tuneup here:
  3. Is the first paragraph strong, essentially summarizing the release and containing the 5Ws?
  4. Is the press release too short or too lengthy?
  5. Does the press release follow AP Style and is it grammatically sound?
  6. Does the press release set an appropriate tone, avoiding over-description, exaggeration, editorialization and ad copy?
  7. Is the press release fact-based and adequately documented?
  8. Is the contact information complete, including a person’s name, telephone number and email address?
  9. Does your message match your target audience?
  10. Is your press release media-friendly (not link-heavy or unorthodox)?

Need to Brush Up on Press Release Writing Basics?

For tips on writing your next press release, visit You can also view press release samples and a press release template.

Study Winning Press Releases

Here’s a another little trick. Look at successful press releases. To view press releases that gained media attention, visit our customer reviews. You can see what media pickup some of our most successful clients obtained as well as a link to the actual press release that created all the attention.

This article is written by Mickie Kennedy, founder of eReleases (, the online leader in affordable press release distribution. To subscribe to PR Fuel, visit:

3 Responses

  1. Social comments and analytics for this post…

    This post was mentioned on Twitter by wendymarx: 10 Essential Tips to Press Release Success:

  2. This is a GREAT list! I’ll work on the meaning of “unorthodox”? guessingly! THIS list is going on the wall near my computer. Thank you.

  3. […] are just a few of the important tips you need to write a good press release. Also, keep it to one page if possible.  Your list of media […]

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