eReleases Launches a Press Release Headline Contest – Updated

Contest is over. The winners are announced below. To ensure you’re included in future offers and contests, subscribe to the Insider’s List today.

The following previously published press release is in need of a snappy headline. You can read Top 5 Tips for Writing Killer Press Release Headlines for tips.

UPDATE: Some really smart readers noted that while the example of chewing was used in first sentence (“A chewable fish oil capsule?”), the press release clearly stated later that the product isn’t intended to be chewed. So I’m adding additional winners who didn’t highlight the chewable feature. The original winners are still just that: winners. We just have some new winners!

NEW Additional Winners:

First Place Prize Winner: Carol, who wrote, “NEW FISH OIL PRODUCT TAKES THE BAD TASTE OUT OF MAINTAINING A HEALTHY HEART.” Not only was this picked as my winner, it made the cut by two other staff members (one ranking it as #1 and the other ranking it as #2).

Second Place Prize Winner: Mike Greenan, who wrote, “New Fish Oil Capsule Safer, More Effective in Reducing Heart Attacks, Tastes Like Salmon Steak.” Great job.

Emails are going out to the new winners!

The press release headline contest is over and we have a few winners and lots of losing entries. Remember, a press release headline is meant for the media. Being cute or lacking specificity means journalists who skim the newswire are unlikely to drill down and read your press release. Cute headlines with funny puns don’t work well in press releases. A truly skilled writer can balance cuteness with specificity. Unfortunately, we didn’t have many examples of this. Also, being cute in a headline and then having a serious sub-head doesn’t help as newswires only stream the initial headline so skimming journalists will never see the great, serious sub-head.

Qualities I felt were important and should be included in the headline: chewable, no fishy aftertaste, and heart-healthy benefits. I also think it should be obvious that this is a fish oil pill or supplement product. Toxin-free is a plus.

Judging is subjective. Forgive me if you don’t agree. Comments are being re-opened so you can share your responses.

Winners

First Place Prize Winner: Sandra, who wrote, “New Odorless and Chewable Fish Oil Capsule Literally Holds the Key to Your Heart.” I like the brevity and the fact that all the important qualities are included: chewable, no fishy aftertaste, and heart-healthy benefits.

Second Place Prize Winner: Judy, who wrote, “New Dietary Supplement Boasts the Health Benefits of Fish Oil Without The Bad Odor or Taste … Just Chew it!” Good job although the ending seemed a bit tacked on and followed by an exclamation mark, which I generally advise against using.

Runner Up Winners: Everyone who entered. An email is being sent February 15 to all entrants (being sent to the email entered when you posted your comment).

My comments below are meant only to educate viewers. No hating. I appreciate all comments. The truth is many people don’t sense what makes a great headline.

Bland / boring / too safe (may also lack description):

Cod Liver Oil Gets a Makeover with Enhanced-3 Fish Oil Supplements
Not A Fish Tale: Delectable, Heart Healthy Fish Oil
New Enhanced-3 Capsules, the Five Star Fish Oil with Five Star Flavor
Heart healthy new fish oil capsules even taste good!
Company Soon to Launch Revolutionary, Pleasant-tasting, More Effective Fish Oil Capsule
No Fishy Breath: New Oil Supplement Trumps Competition
New Enhanced-3 Fish Oil Capsules Are Betting Tasting and Better For You
Can Fish Oil Capsules Taste Good? ABC123 Corp says “Yes”!
Improved – Better tasting Fish Oil capsule.
What’s the “Catch” Behind ABC123’s Fish Oil Formula?

Too short, lacks description:

A Step Towards Immortality
An idea in a capsule 🙂
Less Fishy, More Healthy!
Trolling for better heart health? New super purified fish oil capsules from ABC123 Corp. can help.
Don’t scale-back on heart healthy fish oil.
A Secret Pleasure for Better Health
Chew to better health!
Fish oil, no need to wash it down
New fish oil capsules wreaks of success!
New Pill Gives Heart Health without Halitosis [You really need to mention this is fish oil pill]
Have you oiled your heart today?
Chewable fish oil? What the…!
Take A Bite out of Heart Disease with ABC123 Corp
It’s healthy. It’s made from fish. But it doesn’t taste fishy. [What is “it”?]
New Fish Oil Capsules: Good For You and Taste Great
Enhanced-3 Weighs In
A Chewable Gel That Doesn’t Taste Like Hell! [Love the rhyme though]
Fresh fish goodness in a capsule!
Swimming Up Cleaner Streams [I don’t sense a product here]
There’s Nothing Fishy About New Supplement
There’s Nothing Fishy About Enhanced-3 Fish Oil.
Is Your Fish Oil Nasty? Chew On This…
Heart’s Content with Chewable Fish Oil
If it’s Good Enough For Greenpeace…

Too cute:

Tasty Fish Oil Capsule Tails and Fins Above the Rest
Oils Well that Ends Well
Gone Fishin’
It’s Time For a New Game of Go Fish!
Fish You Can Chew, without the Pee U!
Oh My Cod! Those Capsules Taste Great!
Just for the Halibut: Enhanced-3 Fish Supplements Proven Effective and Toxin Free
ABC123 Corp Encourages Customers to Stop and Taste the Fish Oil
No more Eau de Fish
A ‘Fish Tale’ you can believe in!
Breakfast of Champions, Salmon Steak. Just Might Save Your Life!
Getting Hooked on Health is as Easy as ABC
Get Hooked Get Healthy – PURE Deep Sea Salmon Steak taste!
A Fish (Oil) Story You Can Believe
Nine out of Ten Mermaids Preferred!
Enhanced-3 Fish Oil – Scales Above The Rest
ABC123 Corp Caught the Big One! …
Teach them to fish and they live a lifetime
Fish or not to fish that is the question
Today’s Fresh Catch – Delicious Fish Oil!
Why SpongeBob Is Jealous of New Fish Oil Capsule
Catch This! Fish Bait for Humans Helps Heart and Tastes Good
Charlie the Tuna would approve! Good tasting fish oil that’s good for your heart.
Fish Oil: now you don’t have to be Dr. Zoidberg to love it. [Though who doesn’t love Futurama?]
Look Mom No Fishy Smell: Claims New Omega-3 Capsule
Chew your fish oil caps! Yum! Yum!
Salmon Steak a Day Keeps The Heart Doctor Away!
Up to the Gills with Fish Oil’s Fishy Taste? …
Vita-meat-a Fish Oil Capsule? ABC123 Corp has some ‘splainin to do!
A Yummy & Healthy Chewable Fish Oil Capsule that is for REEL!!
Makers of Enhance-3 say “Bite Me!”
There’s Nothing Fishy About Enhanced-3 Fish Oil.
There’s Nothing Fishy Here! or There’s Something Fishy Here – Not
Something Fishy …
What’s next – Fish Chewing Gum?

Not descriptive, contains marketing/ad-speak:

Try it! You’ll Like It!
Fish oil – Try it again for the first time
Hidden Scientifically Formulated Miraculous Fish Oil Finally Released to Public!
Be The FIRST To Benefit From This Amazing Medical Breakthrough!
Delicious New Heart Healthy Fish Oil Will Tickle Your Tastebuds.
Tastes Great, Less Smelling [Beer commercial comes to mind]
Oh Yes … Fish Oil That Taste Good!! Really! [Never include an exclamation mark!]
No Yucky Fish Taste? No Odor? No Way!

Strange:

You No Longer Have to Smell Like Lindsay Lohan
Fish Oil Capsules? – No Smell, I Swear.
“All fish Oil Capsules are NOT Created Equal” (Abraham Lincoln, 2011)
Heart Health with Un-Fish, Chew Fish
Import Your Own Oil Into Your Body For Great Health
Fish Oil Furor Fuels Favourable Filtering Facilities
Fish Oil Capsules on your Bucket List?
If it smells like fish it’s quite the dish if it smells like cologne leave it alone!!!
A tasty supplement so pure and healthy your cat will want to share it!

Honorable Mentions:

Some of my noted omissions may seem petty but you really want to include all as many unique, newsworthy elements as possible to increase your chances of media pickup.

Move Over Flintstones: Revolutionary Breakthrough in Purity Leads to ABC123’s First Chewable Fish Oil Capsule [Missing: no fishy aftertaste and heart-healthy benefits]

Fed Up With Smelly Fish Oil? Chew On Enhanced-3 For A Real Change… [Missing: heart-healthy benefits]

There’s Nothing Fishy About Good Health – New Better Tasting Supplement Delivers Huge Health Benefits [Missing: chewable]

Chew On This: New Fish Oil Capsules Taste Like Salmon Steak [Missing: heart-healthy benefits]

Chew on this: ABC123 Corp introduces a great tasting supplement that can reduce risk of heart-related death by 30% [Missing: no fishy aftertaste – great tasting misses the mark]

Gourmet Fish Oil Pills, Taste Like Five Star Salmon Steak (chewing optional) [Missing: heart-healthy benefits]

Heart Healthy Omega-3’s in a Fish Oil Capsule that Beautifully Blends Science and Nature; No Free Radicals, Poisonous Metals or Nasty After Taste! [Missing: chewable]

New “Salmon Steak” Pill Tackles Toxicity, Promotes Healthy Hearts [Missing: chewable, no fishy aftertaste]

Fan Mail for a Flounder, Research Proves Enhanced-3 Fish Oil Supplements as Pure, Potent and Toxin Free [Missing: chewable, heart-healthy benefits, and no fishy aftertaste]

New odorless fish oil capsules helps the heart without hurting the nose. [Missing: chewable]

Swimming Upstream Just Got Easier: Grilled Salmon Steak in a Bottle for a Heart Healthier You [Missing: chewable, no fishy aftertaste]

Heart-Healthy Fish Oil Spills into Tasty, Chewable Capsules [Missing: no fishy aftertaste]

Consumers Can Now Chomp Their Way To Good Health With ABC123 Corp’s New Chewable Fish Oil Capsules [Missing: no fishy aftertaste]

New Chewable Fish Oil Capsules: Health Benefits You Can Swallow [Missing: no fishy aftertaste]

No Fishy Business With New Salmon Steak Tasting, Heart Healthy, Fish Oil Supplements! [Missing: chewable]

Firm Nets Healthy New Dose of Odor Free Fish Oil [Missing: chewable, heart-healthy benefits]

Delicious New Fish Oil Capsules Make Your Heart Healthy and Your Tastebuds Happy. [Missing: chewable]

Toxin-Free Enhanced-3, Tasty New Fish Oil Capsules Take You Upstream to Better Cardiovascular Health. [Missing: chewable]

If It Smells Like a Fish and Tastes Like a Fish … It’s NOT an ABC123 Fish Oil Capsule [Missing: chewable, heart-healthy benefits]

Bite These: Toxin-free fish oil caps that taste like tiny salmon steaks! [Missing: chewable, heart-healthy benefits]

ABC123 Corp. raises the bar with better tasting, toxin-free and chewable fish oil supplement [Missing: heart-healthy benefits]

NEW FISH OIL PRODUCT TAKES THE BAD TASTE OUT OF MAINTAINING A HEALTHY HEART [Missing: chewable]

Protect Your Heart and Your Taste Buds With New Chewable Seafood Supplement [Missing: no fishy aftertaste]

New Fish Oil Capsule Safer, More Effective in Reducing Heart Attacks, Tastes Like Salmon Steak [Missing: chewable]

Consumers Can Now Chomp Their Way To Good Health With ABC123 Corp’s New Chewable Fish Oil Capsules [Missing: no fishy aftertaste, no fishy aftertaste]

World’s First Tasty, Chewable and Toxin Free Heart Healthy Fish Oil. [Missing: chewable]

Bad Heart? Reduce your risk of a heart-related death with Chewable Fish Oil ABC123 Corp tries to unstink the place with new salmon steak tasting fish oil [Everything is there but the headline could be more concise.]

Chewable Cardiovascular Supplement Leaves Fishy Taste Behind for Enhanced Effectiveness and a Healthier You [Great headline but would benefit from specifying fish oil.]

The Contest

Post your proposed headline below and, if selected, you could win any of the following prizes:

  • First Place Prize: a package of three press release distributions ($1197 value) to be used by June 30, 2011
  • Second Place Prize (could be more than one second place winner, depending on quality of submissions): a single press release distribution ($399 value) to be used by June 30, 2011
  • All entrants will receive a special $100 coupon to use on a future regularly-priced press release distribution.
  • All entries must be submitted by 10pm EST, Wednesday, February 9, 2011.

Headline Wanted

CITY, State, Month Day, Year – A chewable fish oil capsule? Hardly an appealing idea. Bad odor and aftertaste are the traditional price for the cardiovascular support fish oil supplements provide. The ABC123 Corp. ends this with the introduction of Enhanced-3, a radically advanced natural stable fish oil that provides essential fatty acids and natural antioxidants without bad taste or odor.

Though the product is not meant to be chewed, ABC123 Corp.’s staff is eager to get people to do just that. “It’s a terrific way to show the difference,” says Hal Jones, Director of Sales. “Anyone who’s taken fish oil in the past won’t believe it – you feel a little ridiculous telling people your product tastes like a salmon steak but I can’t think of a better way to describe it.”

Good taste is just one benefit of Enhanced-3 fish oil. A recent scientific study published in a British medical journal The Lancet has concluded that “dietary supplementation with fish oil had led to a clinically important and statistically significant benefit.” The Associated Press states “People who have suffered heart attacks can reduce their risk of heart-related death by 30% by taking a fish oil capsule every day, a new study suggests,” and the Industry Publication comments, “In a study of 12,000 patients with heart disease, fish oil supplements reduce the risk of dying by 20 percent.”

Unique Manufacturing Process

The key to the uniqueness of Enhanced-3, says Jones, is an exclusive purification process, which not only leaves the product free of toxins but stabilizes it. The result is a fish oil capsule that resists rancidity nearly ten times longer than other fish oil products.

“An extreme example is the cod liver oil your grandmother used to give you,” says Jones. “The reason it tasted so rotten is that it was rotten. The same thing can apply to ordinary fish oil caps. They may not taste bad going down, but you get a fishy aftertaste later on.”

“The trick with fish oil production is processing it without making it rancid,” says Dr. John Doe, ABC123 Corp. researcher. “Many fish oils are chemically modified to elevate DHA and EPA levels. This comes at the expense of other fatty acids and stability against rancidity.”

Proven Efficacy

“The real clincher is the research,” says Dr. Doe. “I’ve got fifty studies right here that demonstrate the efficacy of Eskimo 3 including two co-sponsored by the American Heart Associations Florida affiliate. One of the things we’ve found is that despite artificial enhancement of DHA and EPA, ordinary fish oil caps are less effective than Enhanced-3 in several critical ways.”

“First of all, intake of ordinary fish oil has been shown to increase free radicals and decrease vitamin E in the blood. This totally contradicts the purpose of the supplement – to support the cardiovascular system. Instead, you’re bombarding it with free radicals. This doesn’t happen with Enhanced-3. It’s really a qualitative not a quantitative issue. You can take DHA and EPA until the cows come home but it’s not doing you a lot of good if the composition is causing other problems,” adds Dr. Doe.

Toxin Free

“Another important issue is toxicity,” says Dr. Doe. “The fish used for Enhanced-3 are harvested in the deep, North Atlantic Ocean. Then a special purification system is used which leaves no detectable levels of pesticides and heavy metals such as DDT, mercury or lead. Believe it or not, many fish oils and most fish contain at least one of these contaminants.

“In fact, a Greenpeace study of 22 fish oil products showed 21 contain organochlorines like DDT, PCB, lindane and hexachlorobenzene – really nasty stuff. What scares me is that 17 of these samples were over-the-counter supplements. Greenpeace estimates taking the worst of these at therapeutic doses would give you 80% of the FDA’s maximum for organochlorine exposure – that’s without counting exposure from the rest of your diet. And, again, these contaminants are not found in Enhanced-3.”

Those interested in detailed Enhanced-3 information can go to (website here). Also, lead researcher and formulator of Enhanced-3, Carl Smith, MD, Ph.D. of the University of CITY, State, has published “Leading Fish Oil Book” which details the efficacy of natural, stable fish oil. The book is available at Amazon.com.

Raising the Bar

ABC123 Corp. officials say the research information will drive the success of this product. “We are extremely excited about being able to bring Enhanced-3 to market,” says Joe Brown. “It’s not often you get the exclusive on a product that is so vastly superior to what the competition is offering. Once people learn about this, it’s going to completely change consumer expectations for the quality of fish oil supplements. It’s great to be the one raising the bar.”

ABC123 Corp. was founded in Year by a group of health and nutrition professionals committed to creating safe and effective dietary supplements to improve quality of life. Our team of experts formulates and manufactures ABC123 Corp.’s superior quality products at our plant in CITY, State, for US and worldwide retail markets.

For additional information, product shots or questions, contact:

Joe Brown
Director of Sales – ABC123 Corp.
phone number here
email address here
website here

If you submit your headline idea below, please be sure to include your email address so we can contact you.

Is Your Fish Oil Nasty? Chew On This…

Reply

Something Fishy is Going on at ABC123 Corp
Leading health industry company introduces Enhanced-3, a breakthrough fish-oil supplement.

Reply

“What’s next — Fish Chewing Gum?”

Reply

Oh Yes..Fish Oil That Taste Good!! Really!

Reply

There’s Nothing Fishy Here! or

There’s Something Fishy Here——Not

Reply

Heart’s Content with Chewable Fish Oil

Reply

Fish Oil Furor Fuels Favourable Filtering Facilities

Reply

New Enhanced-3 Fish Oil Capsules Are Betting Tasting and Better For You

Reply

Proposed Headline:

There’s Nothing Fishy About Enhanced-3 Fish Oil.

Reply

There’s Nothing Fishy About New Suppliment

Reply

My headline suggestion for this press release is,

“Swimming Up Cleaner Streams”

Reply

Chew On This: New Fish Oil Capsules Taste Like Salmon Steak

Reply

Fresh fish goodness in a capsule!

Reply

[…] This post was mentioned on Twitter by Yoon Ho Um ☺ and Belyne M. Vil, Alltop PR. Alltop PR said: eReleases Launches a Press Release Headline Contest (Everyone Wins – Ends Wednesday) http://bit.ly/hObued […]

Reply

Headline suggestion:

Improved – Better tasting Fish Oil capsule.

Reply

A Chewable Gel That Doesn’t Taste Like Hell!

Reply

What’s the “Catch” Behind ABC123’s Fish Oil Formula?

Reply

No Yucky Fish Taste? No Odor? No Way!

Reply

Fish Oil Capsules on your Bucket List?

Reply

Can Fish Oil Capsules Taste Good? ABC123 Corp says “Yes”!

Reply

“Tastes Great, Less Smelling”

Reply

Enhanced-3 Weighs In

Reply

Makers of Enhance-3 say “Bite Me!”

Reply

Fed Up With Smelly Fish Oil? Chew On Enhanced-3 For A Real Change…

Reply

My headline suggestion:

“No Fishy Business With New Salmon Steak Tasting, Heart Healthy, Fish Oil Supplements!”

Reply

There’s Nothing Fishy About Good Health —
New Better Tasting Supplement Delivers Huge Health Benefits

Reply

No Fishy Breath: New Oil Supplement Trumps Competition

Reply

A Yummy & Healthy Chewable Fish Oil Capsule that is for REEL!!

Reply

New Fish Oil Capsules: Good For You and Taste Great

Reply

Vita-meat-a Fish Oil Capsule? ABC123 Corp has some ‘splainin to do!

Reply

Revolutionary Process Means No Fishy Breath From Fish Oils Supplements

Reply

Not an entry but I had to comment on this quote.

“the Industry Publication comments, “…fish oil supplements reduce the risk of dying by 20 percent.””

Really? I’m pretty much sure everyone has a 100% chance of dying! 🙂

Reply

Headline: Something’s Not Fishy About New Fish Oil Supplement

Reply

Up to the Gills with Fish Oil’s Fishy Taste? ABC123 Corp.’s Unique Purification Process Creates More Effective, Toxin-Free Fish Oil Product without Bad Taste or Odor

Reply

Salmon Steak a Day Keeps The Heart Doctor Away!

Reply

Throw Away Your Nasty Fish Oil? Breakthrough Purification Miracle Proves Fish Oil Is A Delicious, Super Nutrient

Reply

Chew your fish oil caps! Yum! Yum!

Reply

Look Mom No Fishy Smell: Claims New Omega-3 Capsule

Reply

Heart Patients Can Now Bite Into Their Fish Oil With No Fishy Taste

Reply

Fish Oil: now you don’t have to be Dr. Zoidberg to love it.

Reply

Odor-free Breath, Toxin-free Fish Oil

Reply

Headline suggestion:

Take This to Heart:
New Fish Oil Pill Tastes Great!

Reply

Great Taste, Proven Efficacy, Toxin-free…In a Fish Oil Capsule?

Reply

Heart Healthy and Happy? – New Fish Oil Brings Refreshing Change for Cardio Patients

Reply

ABC123 Corp Breakthrough: Odor Free Omega-3 Capsule

Reply

ABC123 Corp Caught the Big One! Studies Reveal the Superiority of the Enhanced-3 Fish Oil Supplement

Reply

Enhanced-3 Fish Oil — Scales Above The Rest

Reply

New Enhanced-3 Fish Oil Delivers Health Benefits Without The Fishy Flavor

Reply

Nine out of Ten Mermaids Preferred!

Reply

“A Fish (Oil) Story You Can Believe”

Reply

“A Fish (Oil) Story You Should Believe”

Reply

Fish Oil Capsules Increase Health With Great Taste, No Aftertaste, No Toxins

Reply

Fish oil, no need to wash it down

Reply

Technology Finally Provides Odor-Free Fish Oil Supplements

Reply

Odorless Fish oil Capsules – Brings out what FISH really stands for – First In Stopping Heart-attacks. The capsule with real bite but no aftertaste.

Reply

Get Hooked Get Healthy – PURE Deep Sea Salmon Steak taste!

Reply

Getting Hooked on Health is as Easy as ABC

Reply

Chew to better health!

Reply

If it smells like fish it’s quite the dish if it smells like cologne leave it alone!!!

Reply

Heart loves new Enhanced-3 Fish Oil capsules; toxin free process makes bad taste a thing of the past.

Reply

New Odorless and Chewable Fish Oil Capsule Literally Holds the Key to Your Heart.

Reply

Farewell Fish Oil Frustrations!

(or longer slightly different version)

Fish Oil Flaws Fixed-Farewell to the Frustration!

Reply

A ‘Fish Tale’ you can believe in!

Reply

A Secret Pleasure for Better Health

Reply

Don’t scale-back on heart healthy fish oil.

Reply

ABC123 Corp says “Nothin’ fishy goin’ on”

Reply

A healthy heart is in good taste.

Reply

Headline: First of It’s Kind Fish Oil Capsule Provides Benefits With No Bad Taste

Subhead:Enhanced-3 Exclusively Eliminates Aftertaste, Battles Heart Disease, and Reduces Toxicity

Reply

Trolling for better heart health? New super purified fish oil capsules from ABC123 Corp. can help.

Reply

Breakfast of Champions, Salmon Steak. Just Might Save Your Life!

Reply

My headline suggestion is:

New! Fish Oil You Don’t Have to Taste Twice

Reply

World’s First Tasty, Chewable and Toxin free Heart Healthy Fish Oil.

Reply

Easy to Swallow Enhanced-3 Purified Fish Oil Tablets

FYI – I recently began taking a fish oil supplement at my doctor’s urging and the hardest part of taking these is the large size making them difficult to swallow. So I think that a solution to that problem would catch the eye of anyone in the market for this product. Then when they read the article they will be further impressed by the purification process, etc.

Reply

Salmon Steak in a Pill
All the Benefits, None of the Bad Taste

Reply

Headline:

Not A Fish Tale: Delectable, Heart Healthy Fish Oil

Reply

“There’s Something Fishy About This”

Reply

Bad Heart? Reduce your risk of a heart-related death with Chewable Fish Oil
ABC123 Corp tries to unstink the place with new salmon steak tasting fish oil

Reply

Guaranteed Pure and Fresh Enhanced-3 Fish Oil Capsules Even Taste Good

Reply

ABC123 Corp Encourages Customers to Stop and Taste the Fish Oil

Reply

Fend for Your Heart without Offending Your Buds – Fish Oil Capsule with No Fishy Taste

Reply

Less Fishy, More Healthy!

Reply

A supplement so pure and healthy your cat will want to share it!
or
A supplement so pure and healthy your pets will want to share it!
or
A tasty supplement so pure and healthy your cat will want to share it!

Reply

Just for the Halibut: Enhanced-3 Fish Supplements Proven Effective and Toxin Free

Reply

Cod Liver Oil Gets a Makeover with Enhanced-3 Fish Oil Supplements

Reply

New Chewable Fish Oil Capsules: Health Benefits You Can Swallow

And the ultimate headline link bait?

Fish Oil Capsules, Not from BP

Reply

Fish oil – Try it again for the first time

Reply

Better tasting fish oil capsules: Nothing fishy about health benefits

Reply

Oh My Cod! Those Capsules Taste Great!

Reply

NEW -Chew your Fish Oil!

Reply

There’s Something Not Fishy in Denmark

Reply

Fish You Can Chew, without the Pee U!

Reply

New Fish Oil Capsule
Revolutionizes Taste and Quality

New Fish Oil Capsule:
Upstream Taste, Downstream Health Benefits

Reply

Fish Oil Chewables, new best tasting stuff on Earth?

Reply

Enhancing Your Health Has Never Tasted Better

Reply

Chew on this; ABC123 Corp introduces a great tasting supplement that can reduce risk of heart-related death by 30%

Reply

ABC123 Corp Makes Quantum Leap in Heart Health Nourishment with Exclusive Toxin Removal Process

Mickie,
Have a few suggestions for body of the press release too if you like the headline.

Reply

Enhanced-3 fish oil breakthrough promises immediate relief for millions of tastebuds world wide.

Reply

Headline: There’s nothing fishy about heart health.

Subhead: ABC123 Corp introduces a new fish oil supplement that won’t set your taste buds adrift.

Reply

My suggestion for a headline:

Breakthrough for heart patients – great tasting new fish oil food supplement capsule.

Reply

Gourmet Fish Oil Pills, Taste Like Five Star Salmon Steak
(chewing optional)

Reply

Headline: It’s Time For a New Game of Go Fish!
Subhead: ABC123 Corp. Stacks the Deck by Introducing a Redesigned Fish Oil Supplement

Reply

Heart Healthy Omega-3’s in a Fish Oil Capsule that Beautifully Blends Science and Nature; No Free Radicals, Poisonous Metals or Nasty After Taste!

Reply

ABC123 Corp Creates Fish Oil That’s Easy to Swallow

Reply

Breakthrough Fish Oil Supplement Keeps You Younger & Tastes Better: People Proven, Scientifically Acclaimed

Reply

Headline:

“When does Fish Oil taste like Salmon Steak?”

Reply

New “Salmon Steak” Pill Tackles Toxicity, Promotes Healthy Hearts

Reply

ABC123CORP Takes the Bite Out of Bad Odor& Aftertaste with New Fish Oil Supplement

Reply

The Fishy Smell That Went Away From Fish Oil Capsules

Reply

Fish Oil Capsules. Fishy Smell No More.

Reply

Eliminating bad oder and aftertaste from fish oil? It’s not just a solution in industry, it’s Enhanced-3, a tasty evolution in health.

Reply

GET HOOKED!
THE NEW WAVE OF FISH OIL CAPSULES TASTE GREAT!

Reply

Chew Enhanced-3 Fish Oil for Health

Reply

GET HOOKED!

THE NEW WAVE OF FISH OIL CAPSULES TASTES GREAT!

Reply

Chew Enhanced-3 Fish Oil for Great Taste & Good Health!

Reply

Enhanced-3 Fish Oil – Treat for Tastebuds; Good for Health!

Reply

Enhanced-3 Banishes Cod Oil Fishy Flavor Concerns

Reply

New Supplement Could Lead to Significant Reductions in Government Health Care Expenditures

Reply

Cod Oil Undergoes a Makeover with Enhanced-3 Capsules

Reply

New Supplement Delivery System Can Significantly Reduce Heart Attack Fatalities

Reply

I would like to suggest the following headline:
“Forget Taste, Comfort Chest”

Reply

New Supplement Can Dramatically Reduce Heart Attack Death Rates

Reply

Goodness of Fish Oil Packed/Encapsulated in Enhanced-3 Super Nutrient Capsule

Reply

Enhance-3 Fish Oil – The Enhanced Fishy Goodness!

Reply

Heart Healthy Supplement Provides Expanded Health and Wellness Solutons for Insurers

Reply

Revolutionary Fish Oil Capsule – No Tuna!

Reply

ABC123 Corp Delivers Significant Innovations for Traditional Heart Supplements

Reply

Enhanced-3 Fish Oil – A Breakthrough Innovation that Counters your Fishy Concerns with a Great Taste!

Reply

ABC123 Corp Delivers Highly Innovative Heart Healthy Products

Reply

How About Chewing a Cod Capsule?

Reply

Smelly Fish Oil gets a Chewable Makeover!

Reply

New Health Supplement Delivery System Could Significantly Expand Multi-Billion Dollar Market

Reply

New Processes Significantly Improve Taste and Efficacy of Heart Supplement

Reply

Lancet Study Confirms Efficacy of Revolutionary New Heart Supplement

Reply

Enhanced-3: Lift’s your life, 20%.

Reply

Who Says Fish Has To Smell?

Reply

Flavorful Fish Oil? You Be The Judge!

Reply

Move Over Gortons- ABC123 May Have You Beat!!

Reply

Finally, A Fish Oil Supplement That You’ll Actually Love Taking!

Reply

Market Innovator ABC123 Corp Raises The Bar In Fish Oil Supplementation Industry

Reply

ABC123Corp Offers Chewable Fish Oil Capsules With Pleasant Taste

Reply

Heart’s Delight over Pungent Pill

Reply

Gone Fishin’

Reply

Heading: ABC123 Corp. launches chewable, tasty fish-oil capsules
Subheading: Making hearts healthy with fresh breath

Reply

No more Eau de Fish

Reply

Tasty Fish Oil Capsule Makes the Heart Happy and Healthy

Reply

If it’s Good Enough For Greenpeace…
or
Greenpeace Weighs in on the Fish Oil Supliment Debate
or
Chewable Fish Oil Caps – Greenpeace Gives Them The Green Light

Reply

You No Longer Have to Smell Like Lindsay Lohan

Reply

Fan Mail for a Flounder, Research Proves Enhanced-3 Fish Oil Supplements are Pure, Potent and Toxin Free

Reply

Correction for previous post:

Fan Mail for a Flounder, Research Proves Enhanced-3 Fish Oil Supplements as Pure, Potent and Toxin Free

Reply

A Step Towards Immortality

Reply

An idea in a capsule:)

Reply

Bad Breath’s Never Tasted So Good!

Reply

New odorless fish oil capsules helps the heart without hurting the nose.

Reply

Reel in the New Fish Oil Capsule: 3 Great Reasons for a Better Heart and Life

Reply

For Heart Sake a New Tasty Fish Oil

Reply

From Nasty to Nice – Fish Oil Supplements Now “Easy to Take”

Reply

Headline suggestion:

Ben Franklin said fish and visitors stink after 3 days. Here’s one fish that won’t.

Subhead: Finally, a fish oil that tastes good and great for the heart too.

Reply

High Tech….FISH?? The new, delicious heart-healthy little pill you’ll love.

Reply

New, No Taste Fish Oil Capsule reduces Death Rate From Heart disease By 30%

Reply

ABC123 Corp. Launches Tasteless Fish-Oil Supplement That Leaves Competition in the Water

Reply

Healthy, nothing fishy going on here.

Reply

Better-Tasting Fish Oil Your Heart—and You—Will Love

Reply

Enhanced-3 Fish Oils: Strengthen your heart without the halitosis.

Reply

Fish Oil Capsule With Great Taste and Tastes Great

Reply

Heading: Fish oil that tastes so good even your kids will beg for it.

Sub heading: 100% satisfaction guaranteed or your money will be returned- no questions asked.

Reply

Company denies There Is Anything Fishy About Their New Health Product

Reply

ENHANCE your day our way – fish oil with no bad taste or odor.

Reply

ABC123 Corp Omega-3 Capsule: More Than a Fresh Taste Proven More Effective In Reducing Risk of Heart Attack

Reply

Tasty Tablet Helps Heart Health

Reply

Headline Suggestion:

Finally…A Chewable Fish Oil Supplement That is Effective Without Bad Taste or Odor

Reply

Theres Nothing Fishy About Good Health

“Good Health is Now Good Taste”

“Taking the Spoil out of Fish Oil”

“Oil of Fish is Now Delish”

“Fishy Taste Now Erased”

“Oils Well that Ends Well”

Reply

“New Salmon Steak-Tasting Capsule Reduces Heart Attack Risk by 20%”

Reply

Swimming Upstream Just Got Easier: Grilled Salmon Steak in a Bottle for a Heart Healthier You

Reply

ABC123 Corp Brings Heart-Healthy Grilled “Salmon Steak” to Your Pocket or Purse

Reply

Flavorful Fish Oil Caps-More Efficient, Purer Than Competitors

or

Tasty Fish Oil Capsule Tails and Fins Above the Rest

Reply

Chew your Heart out- New Chewable Fish Oils!

Reply

Heart-healthy Fish Oil Spills into Tasty, Chewable Capsules

Reply

Tasty, Chewable, “Grandmother Approved” Fish Oil Capsule Hits Market

Reply

Finally, A Fish Oil That Goes Down…And Stays Down

Reply

Enhanced 3 Fish Oil A Real Catch-One For The Books

Reply

A Fish Oil You’ll Love For The Taste

Reply

Chewable Fish Oil Capsules are off The Scales!

Reply

Net yourself some Chewabel Fish Oil Calpsules!

Reply

New Enhanced-3 Takes ‘ish’ Out Of Fish Capsule

Reply

Go Fish! Heart Health Wins Big With New Tasty Fish Oil Capsule

Reply

Chewing the fat is good for the heart

Reply

Enhanced 3 Fish Oil – Fresh Breath and a Healthy Heart!

Reply

“New Fish Oil Capsules: Your Bad Breath will be Sleeping with the Fishes”

Reply

Consumers Can Now Chomp Their Way To Good Health With ABC123 Corp’s New Chewable Fish Oil Capsules

Reply

Headline: “Nothing Fishy About This!”

Reply

“Try it! You’ll Like It!”

Reply

“If it doesn’t smell bad or taste bad . . . how can it be good for me?”

Reply

Worried about dying early? Super purified, stench-free, Enhanced-3 capsules from ABC123 Corp. are superior to other fish oil supplements in protecting heart health.

Reply

Fish Pills With New Angle: No Bad Taste or Smell and Proven to Make You Well!

Reply

Enhanced-3 Fish Oil Capsules: Chewable, Delicious, and Better for You

Reply

New process Enhanced-3 stabilized fish oil tablets protect against rancidity and toxins – Chew them without the dead fish smell & Rejouice!!

Reply

Do away with the fish, keep the benefits.

Reply

New Fish Oil Capsule Safer, More Effective in Reducing Heart Attacks, Tastes Like Salmon Steak

Reply

Heart Healthy Help with No Rancid Redux

Reply

ABC123 Corp takes a bite out of heart disease

Reply

ABC123 Corp. to ENHANCE How You do FISH!

Reply

ABC123 Takes the Fish Out of Fishy
“New Chewable Omega3 Supplement is Tasty and Less Toxic Way to Support Heart Health”

Reply

Enhanced 3 Fish Oil-The Taste Will Put A Smile On Your Face

Reply

The Future Is Here–Salmon Steak In A Capsule

Reply

Fresh fish flavor fuels healthy heart.

Reply

Salmon steak in pill form? And, it’s good for your health!

Reply

Headline: Stop Torturing Yourself With Nasty Fish Oil Supplements

Subhead: ABC123 Corp Introduces Enhanced-3, a Radically Advanced Natural Fish Oil for Heart Health: No Bad Odor, No Fishy Aftertaste, No Side-Effect Free Radicals, No Toxins, and No Competition

Reply

“Protect Your Heart and Your Taste Buds With New Chewable Seafood Supplement”

Reply

Tasty supplement benefits hearts and sweethearts

Reply

Chewable Cardiovascular Supplement leaves Fishy Taste Behind for Enhanced Effectiveness and a Healthier You

Reply

It’s In Good Taste, Really!

Reply

Salmon steak capsule leaves you with kissable breath.

Reply

My headline for this add would be:

Get hooked on heart health! Try our new great tasting enhanced fish oil formula!

Lance

Reply

Heart Healthy Fish Oil no Longer Fishy

Reply

Is it possible? A superior safe fish oil tablet without the bad taste or odor

Reply

Who Else Wants All the Health Benefits of Fish Oil… Without the Rotten Taste

or

How to Avoid Heart Disease… with No Fishy Aftertaste

Reply

Heart Health – New Technology Eliminates Fishiness from Fish Oil Capsules

Reply

New fish oil capsules wreaks of success!

Reply

Headline–ABC123 Takes the Fish Out of Fishy

Sub-header—“New Chewable Omega3 Supplement is Tasty and Less Toxic Way to Support Heart Health”

Reply

Move Over Flintstones: Revolutionary Breakthrough in Purity Leads to ABC123’s First Chewable Fish Oil Capsule

Reply

Don’t Let Fishy Flavor Stop You From Getting Your Antioxidants – New Easy Chewable Supplements that Taste Good and Benefit Your Heart

Reply

New Pill Gives Heart Health without Halitosis

Reply

FISHY Oil Supplements: they don`t stink, taste like salmon steak, you can chew on them & they make miracles for your heart. Is this a fairytale?

Reply

NEW FISH OIL PRODUCT TAKES THE BAD TASTE OUT OF MAINTAINING A HEALTHY HEART

Reply

Fish Oil Capsules? – No Smell, I Swear.

Reply

My headline would be:

Teach them to fish and they live a lifetime

Fish or not to fish that is the question

Reply

To chew or not to chew? With great tasting Enhanced-3, there is no question.

Reply

NOthing Fishy About This Breakthrough Fish Supplement to Promote a Heathy Heart! No Aftertaste, Free of Toxins and Proven Efficacy.

Reply

Hidden Scientifically Formulated Miraculous Fish Oil Finally Released to Public!

Reply

Head: ABC123 Corp. Challenges Customers to Chew Its New Fish Oil Capsules

SubHead: Exclusive Purification Process Results In Fish Oil Capsules That Taste Like Salmon Steak

Reply

New Amazingly Powerful Antioxidant Miracle Fish Oil that Tastes Good…

Reply

My headline entry:

Be The FIRST To Benefit From This Amazing Medical Breakthrough!

Aimee

Reply

“New ‘Radically Advanced Science’ Produces Toxin-Free Fish Oil Capsule that has Fish Oil Producers Scrambling to Keep Secret!”

Reply

No idea about what ‘fish oil’ is? Learn about this one!

Reply

Today’s Fresh Catch – Delicious Fish Oil!

Reply

A New Wave in Omega Fish Oils: Superb Quality With No Fishy Burps

2/9/2011: For Immediate Release

Reply

Unique New Process Makes Fish Oil Capsules Free of Bad Tastes and Toxic Chemicals

Reply

ABC123 Corp. raises the bar with better tasting, toxin-free and chewable fish oil supplement

Reply

ENHANCE-3: THE FIRST PURELY PALATABLE FISH OIL SUPPLEMENT

Reply

Why Spongebob is Jealous of ABC123

Reply

New Dietary Supplement Boasts the Health Benefits of Fish Oil Without The Bad Odor Or Taste…Just Chew it!

Reply

Heart Health is Now as Easy as ABC123!

Reply

“All fish Oil Capsules are NOT Created Equal” (Abraham Lincoln, 2011)

Reply

Nothing Fishy About This Heart Health Supplement

Reply

If It Smells Like a Fish and Tastes Like a Fish.. It’s NOT an ABC123 Fish Oil Capsule

Reply

Heart Health with Un-Fish, Chew Fish

Reply

New Enhanced-3 Capsules, the Five Star Fish Oil with Five Star Flavor

Reply

Heart healthy new fish oil capsules even taste good!

Reply

Why SpongeBob Is Jealous of New
Fish Oil Capsule

Reply

My submission for the headline of this release, “Catch This! Fish Bate for Humans Helps Heart and Tastes Good”

Great contest idea!
Angela

Reply

Chewable fish oil? What the…!

What does your heart, fish oil and chewable tablets have in common?

Have you oiled your heart today?

The chewable truth about fish oil!

Reply

Import Your Own Oil Into Your Body For Great Health

Reply

The Taste of Greatness: How one fish oil capsule’s composition promotes a tastier and more effective product for your lifestyle.

Reply

Company Soon to Launch Revolutionary, Pleasant-tasting, More Effective Fish Oil Capsule

Reply

SCIENTIFIC RESEARCH DEVELOPS NON-LEAD CHEWABLE OMEGA 3 CAPSULES MORE EFFECTIVE THAN PREVIOUS SUPPLEMENTS

Reply

1- Advantages of Enhanced-3 Fish Oil Explored in New ABC123 Corp. Article

2- Advantages of Enhanced-3 Fish Oil Explored in New ABC123 Corp. Report

3- Advantages of Enhanced-3 Fish Oil Explored in Study of ABC123 Corp.

4- Advantages of Fish Oil Capsule Published in New Report by ABC123 Corp.

5- Advantages of Fish Oil Capsule Explored in New ABC123 Corp. Report

6- Benefits of Enhanced-3 Fish Oil Explored in New ABC123 Corp. Report

7- The ABC123 Corp. Has Developed New Fish Oil Capsule to Help People Reduce Risk of Heart-related Death

8- Explore New Fish Oil Capsule Designed by ABC123 Corp.

9- ABC123 Corp. Explains Why Enhanced-3 Fish Oil is Important for Heart in Newly Published Report

10- ABC123 Corp. Explains Why Enhanced-3 Fish Oil is Important for Heart of Recent Study

11- Recent Study by ABC123 Corp. shown the importance of Enhanced-3 Fish Oil for Heart

12- The ABC123 Corp. Has Developed New Fish Oil Capsule to Help People Reduce Risk of Heart-related Death

13- ABC123 Corp. Revolutionizing Fish Oil Capsule, Discover All Benefits

14 – New Enhanced-3 Fish Oil Capsule Powered by ABC123 Corp.

Reply

Salmon steak caps heartfelt relief from fish breath.

Reply

My headline:

Charlie the Tuna would approve!
Good tasting fish oil that’s good for your heart.

Reply

New Fish Oil Supplement “Taste Great/Less Fishy”

Reply

Take A Bite out of Heart Disease with ABC123 Corp

Reply

Is Your Fish Oil Killing You?

Reasearch shows Enhanced-3 raises the bar on purity/great taste

Reply

Fish And Visitors Smell After Three Days?
ABC Says Chew on This.

Reply

New Toxin-Free Enhanced-3 Fish Oil Capsules Heal Your Heart and Your Tastebuds

Reply

Toxin-Free Enhanced-3, Tasy New Fish Oil Capsules Take You Upstream to Better Cardiovascular Health

Reply

Sorry typo above…let me try that again…..

Toxin-Free Enhanced-3, Tasty New Fish Oil Capsules Take You Upstream to Better Cardiovascular Health.

Reply

Delicious New Toxin-Free Enhanced-3 Fish Oil Capsules Give You a Haealthy Heart AND Happy Tastebuds

Reply

Sorry, typo above….darn keyboard!!

Delicious New Toxin-Free Enhanced-3 Fish Oil Capsules Give You a Healthy Heart and Happy Tastebuds.

Reply

Bite These: Toxin-free fish oil caps that taste like tiny salmon steaks!

Reply

It’s healthy. It’s made from fish. But it doesn’t taste fishy.

Reply

Delicious New Fish Oil Capsules Make Your Heart Healthy and Your Tastebuds Happy.

Reply

Firm Nets Healthy New Dose of Odor Free Fish Oil

Reply

Chew on this, Heart Healthy Fish Oil!

Reply

Delicious New Heart Healthy Fish Oil Will Tickle Your Tastebuds.

Reply

Great job – Sandra and Judy – Congratulations!

Reply

I love that you posted coments on our headlines and appreciate the time it must have taken to give helpful feedback to wanna be press release writers such as myself. Thank you! At the risk of sounding like a sore loser, however, I would like to point out that the article specifically said that the product is not meant to be chewed which is why I chose to leave it out of my headline. Again, thank you for the pointers!

Reply

I was curious to see the top -winners and all the commentary for all the other entries.

It’s all good to always keep sharpening my skills.

Thank you

Mickie

Reply

I am a bit surprised at the winning entries. The word “literally” means that that noun it refers to ie “key” is a real solid physical key. It is clearly a metaphorical key so how on earth could that be a great headline?

Reply

“Though the product is not meant to be chewed”

…that came straight from the release. What was most enlightening to me was the lack of attention to detail from not only the submitters as a whole – but the judge.

That oversight excluded; it is very helpful to see you thoughts on a good headline in ‘in-the-wild’.

Reply

…An edit button to correct typos would be a nice feature to add to your blog for people like me who only seem to catch mistakes after they are public printed. : )

Reply

The problem with a contest like this is that the only true measure of whether a headline is good or not is how many journalists respond positively to it.

Reply

A fun contest… and thanks for initiating…

But as Joshua notes above, the release clearly states at the top of paragraph two, “not meant to be chewed.”

How ’bout this, “Judge mischews contest results”

Reply

Andrew, I like it. I’m going to recast the final results without chewable as a feature and announce some additional winners. Look for additional winners in a day or two.

Best,

Mickie Kennedy

Reply

Mickie, you rock, bro!

Reply

I’m glad I didn’t misread the article! Being the first one to mention the ‘chewable’ mistake had me wondering if maybe I had misunderstood. Nice to know my reading comprehension skills are not in question! I did make the mistake of using an exclamation mark in my headline…. but they are so fun!!

Reply

One of my New Year’s resolutions was to refrain from using that piece of punctuation… it’s a hard one.

Reply

Congrats to the winners!

I would like to know, however, if it’s OK to have a grammatical error in a news release headline? Because if that fish oil can ‘literally’ hold a key, I’m issuing my own news release! 🙂

Reply

Thanks Sarah,

Being a wordsmith, this bothered me at first but I spent some time with it and decided that there was no grammatical error here. #1: Key is not a physical key in this usage (if it had said “literally could save your life,” it would sound fine to my ears/mind despite being a non-physical state; therefore, I decided it was the physical meaning of key that was tripping me up, which I basically had to get over as that wasn’t intended). #2: literally has several meanings.

Based on the Random House Dictionary: Since the early 20th century, literally has been widely used as an intensifier meaning “in effect, virtually,” a sense that contradicts the earlier meaning “actually, without exaggeration” … Although this use of literally irritates some, it probably neither distorts nor enhances the intended meaning of the sentences in which it occurs.

Based on Merriam-Webster: 2. in effect : virtually

Since some people take sense 2 to be the opposite of sense 1, it has been frequently criticized as a misuse. Instead, the use is pure hyperbole intended to gain emphasis, but it often appears in contexts where no additional emphasis is necessary.

Would I prefer literally not being there? You bet. In the end I decided it wasn’t actually wrong, but I acknowledge it did distract this thoughtful reader.

Mickie Kennedy

Reply

I disagree with the premise that a good headline must incorporate most or all key elements of the release. Between careers in media and media relations, I’ve been writing headlines for 25+ years and the formula for success hasn’t changed much: Focus on one or two interesting points from the story/release and convey them in a way that grabs readers’ attention and whets their appetite to read more. This works equally well with media, who should be the initial target audience for news releases, as with the public if targeted directly through web sites or social media. For the latter, effective SEO and a catchy headline need work together.

As an aside, while fun for a make-believe headline-writing exercise, in the real world such a release could backfire severely on ABC123 Inc. The reference to tasting like salmon steak and stating that the fish come from North Atlantic leaves the impression that North Atlantic salmon are used. The population of that species is at its lowest level on record and subject to strict international conservation efforts. Many fish oil supplements use cod, another seriously depleted species in the North Atlantic. The way Greenpeace data is used would prompt a critical response from Greenpeace. ABC123 should also expect serious challenges to its “toxin free” claim. A knowledgeable journalist might have a field day with the release, but it would not result in the story ABC123 hoped for, and the headline might make reference to snake oil, not fish oil. 🙂

Reply

Thanks so much for the blog post.Really looking forward to read more. Want more.

Reply

Leave a Reply

Your email address will not be published. Required fields are marked *