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eReleases Launches a Press Release Headline Contest – Updated

Contest is over. The winners are announced below. To ensure you’re included in future offers and contests, subscribe to the Insider’s List today.

The following previously published press release is in need of a snappy headline. You can read Top 5 Tips for Writing Killer Press Release Headlines for tips.

UPDATE: Some really smart readers noted that while the example of chewing was used in first sentence (“A chewable fish oil capsule?”), the press release clearly stated later that the product isn’t intended to be chewed. So I’m adding additional winners who didn’t highlight the chewable feature. The original winners are still just that: winners. We just have some new winners!

NEW Additional Winners:

First Place Prize Winner: Carol, who wrote, “NEW FISH OIL PRODUCT TAKES THE BAD TASTE OUT OF MAINTAINING A HEALTHY HEART.” Not only was this picked as my winner, it made the cut by two other staff members (one ranking it as #1 and the other ranking it as #2).

Second Place Prize Winner: Mike Greenan, who wrote, “New Fish Oil Capsule Safer, More Effective in Reducing Heart Attacks, Tastes Like Salmon Steak.” Great job.

Emails are going out to the new winners!

The press release headline contest is over and we have a few winners and lots of losing entries. Remember, a press release headline is meant for the media. Being cute or lacking specificity means journalists who skim the newswire are unlikely to drill down and read your press release. Cute headlines with funny puns don’t work well in press releases. A truly skilled writer can balance cuteness with specificity. Unfortunately, we didn’t have many examples of this. Also, being cute in a headline and then having a serious sub-head doesn’t help as newswires only stream the initial headline so skimming journalists will never see the great, serious sub-head.

Qualities I felt were important and should be included in the headline: chewable, no fishy aftertaste, and heart-healthy benefits. I also think it should be obvious that this is a fish oil pill or supplement product. Toxin-free is a plus.

Judging is subjective. Forgive me if you don’t agree. Comments are being re-opened so you can share your responses.

Winners

First Place Prize Winner: Sandra, who wrote, “New Odorless and Chewable Fish Oil Capsule Literally Holds the Key to Your Heart.” I like the brevity and the fact that all the important qualities are included: chewable, no fishy aftertaste, and heart-healthy benefits.

Second Place Prize Winner: Judy, who wrote, “New Dietary Supplement Boasts the Health Benefits of Fish Oil Without The Bad Odor or Taste … Just Chew it!” Good job although the ending seemed a bit tacked on and followed by an exclamation mark, which I generally advise against using.

Runner Up Winners: Everyone who entered. An email is being sent February 15 to all entrants (being sent to the email entered when you posted your comment).

My comments below are meant only to educate viewers. No hating. I appreciate all comments. The truth is many people don’t sense what makes a great headline.

Bland / boring / too safe (may also lack description):

Cod Liver Oil Gets a Makeover with Enhanced-3 Fish Oil Supplements
Not A Fish Tale: Delectable, Heart Healthy Fish Oil
New Enhanced-3 Capsules, the Five Star Fish Oil with Five Star Flavor
Heart healthy new fish oil capsules even taste good!
Company Soon to Launch Revolutionary, Pleasant-tasting, More Effective Fish Oil Capsule
No Fishy Breath: New Oil Supplement Trumps Competition
New Enhanced-3 Fish Oil Capsules Are Betting Tasting and Better For You
Can Fish Oil Capsules Taste Good? ABC123 Corp says “Yes”!
Improved – Better tasting Fish Oil capsule.
What’s the “Catch” Behind ABC123’s Fish Oil Formula?

Too short, lacks description:

A Step Towards Immortality
An idea in a capsule 🙂
Less Fishy, More Healthy!
Trolling for better heart health? New super purified fish oil capsules from ABC123 Corp. can help.
Don’t scale-back on heart healthy fish oil.
A Secret Pleasure for Better Health
Chew to better health!
Fish oil, no need to wash it down
New fish oil capsules wreaks of success!
New Pill Gives Heart Health without Halitosis [You really need to mention this is fish oil pill] Have you oiled your heart today?
Chewable fish oil? What the…!
Take A Bite out of Heart Disease with ABC123 Corp
It’s healthy. It’s made from fish. But it doesn’t taste fishy. [What is “it”?] New Fish Oil Capsules: Good For You and Taste Great
Enhanced-3 Weighs In
A Chewable Gel That Doesn’t Taste Like Hell! [Love the rhyme though] Fresh fish goodness in a capsule!
Swimming Up Cleaner Streams [I don’t sense a product here] There’s Nothing Fishy About New Supplement
There’s Nothing Fishy About Enhanced-3 Fish Oil.
Is Your Fish Oil Nasty? Chew On This…
Heart’s Content with Chewable Fish Oil
If it’s Good Enough For Greenpeace…

Too cute:

Tasty Fish Oil Capsule Tails and Fins Above the Rest
Oils Well that Ends Well
Gone Fishin’
It’s Time For a New Game of Go Fish!
Fish You Can Chew, without the Pee U!
Oh My Cod! Those Capsules Taste Great!
Just for the Halibut: Enhanced-3 Fish Supplements Proven Effective and Toxin Free
ABC123 Corp Encourages Customers to Stop and Taste the Fish Oil
No more Eau de Fish
A ‘Fish Tale’ you can believe in!
Breakfast of Champions, Salmon Steak. Just Might Save Your Life!
Getting Hooked on Health is as Easy as ABC
Get Hooked Get Healthy – PURE Deep Sea Salmon Steak taste!
A Fish (Oil) Story You Can Believe
Nine out of Ten Mermaids Preferred!
Enhanced-3 Fish Oil – Scales Above The Rest
ABC123 Corp Caught the Big One! …
Teach them to fish and they live a lifetime
Fish or not to fish that is the question
Today’s Fresh Catch – Delicious Fish Oil!
Why SpongeBob Is Jealous of New Fish Oil Capsule
Catch This! Fish Bait for Humans Helps Heart and Tastes Good
Charlie the Tuna would approve! Good tasting fish oil that’s good for your heart.
Fish Oil: now you don’t have to be Dr. Zoidberg to love it. [Though who doesn’t love Futurama?] Look Mom No Fishy Smell: Claims New Omega-3 Capsule
Chew your fish oil caps! Yum! Yum!
Salmon Steak a Day Keeps The Heart Doctor Away!
Up to the Gills with Fish Oil’s Fishy Taste? …
Vita-meat-a Fish Oil Capsule? ABC123 Corp has some ‘splainin to do!
A Yummy & Healthy Chewable Fish Oil Capsule that is for REEL!!
Makers of Enhance-3 say “Bite Me!”
There’s Nothing Fishy About Enhanced-3 Fish Oil.
There’s Nothing Fishy Here! or There’s Something Fishy Here – Not
Something Fishy …
What’s next – Fish Chewing Gum?

Not descriptive, contains marketing/ad-speak:

Try it! You’ll Like It!
Fish oil – Try it again for the first time
Hidden Scientifically Formulated Miraculous Fish Oil Finally Released to Public!
Be The FIRST To Benefit From This Amazing Medical Breakthrough!
Delicious New Heart Healthy Fish Oil Will Tickle Your Tastebuds.
Tastes Great, Less Smelling [Beer commercial comes to mind] Oh Yes … Fish Oil That Taste Good!! Really! [Never include an exclamation mark!] No Yucky Fish Taste? No Odor? No Way!

Strange:

You No Longer Have to Smell Like Lindsay Lohan
Fish Oil Capsules? – No Smell, I Swear.
“All fish Oil Capsules are NOT Created Equal” (Abraham Lincoln, 2011)
Heart Health with Un-Fish, Chew Fish
Import Your Own Oil Into Your Body For Great Health
Fish Oil Furor Fuels Favourable Filtering Facilities
Fish Oil Capsules on your Bucket List?
If it smells like fish it’s quite the dish if it smells like cologne leave it alone!!!
A tasty supplement so pure and healthy your cat will want to share it!

Honorable Mentions:

Some of my noted omissions may seem petty but you really want to include all as many unique, newsworthy elements as possible to increase your chances of media pickup.

Move Over Flintstones: Revolutionary Breakthrough in Purity Leads to ABC123’s First Chewable Fish Oil Capsule [Missing: no fishy aftertaste and heart-healthy benefits]

Fed Up With Smelly Fish Oil? Chew On Enhanced-3 For A Real Change… [Missing: heart-healthy benefits]

There’s Nothing Fishy About Good Health – New Better Tasting Supplement Delivers Huge Health Benefits [Missing: chewable]

Chew On This: New Fish Oil Capsules Taste Like Salmon Steak [Missing: heart-healthy benefits]

Chew on this: ABC123 Corp introduces a great tasting supplement that can reduce risk of heart-related death by 30% [Missing: no fishy aftertaste – great tasting misses the mark]

Gourmet Fish Oil Pills, Taste Like Five Star Salmon Steak (chewing optional) [Missing: heart-healthy benefits]

Heart Healthy Omega-3’s in a Fish Oil Capsule that Beautifully Blends Science and Nature; No Free Radicals, Poisonous Metals or Nasty After Taste! [Missing: chewable]

New “Salmon Steak” Pill Tackles Toxicity, Promotes Healthy Hearts [Missing: chewable, no fishy aftertaste]

Fan Mail for a Flounder, Research Proves Enhanced-3 Fish Oil Supplements as Pure, Potent and Toxin Free [Missing: chewable, heart-healthy benefits, and no fishy aftertaste]

New odorless fish oil capsules helps the heart without hurting the nose. [Missing: chewable]

Swimming Upstream Just Got Easier: Grilled Salmon Steak in a Bottle for a Heart Healthier You [Missing: chewable, no fishy aftertaste]

Heart-Healthy Fish Oil Spills into Tasty, Chewable Capsules [Missing: no fishy aftertaste]

Consumers Can Now Chomp Their Way To Good Health With ABC123 Corp’s New Chewable Fish Oil Capsules [Missing: no fishy aftertaste]

New Chewable Fish Oil Capsules: Health Benefits You Can Swallow [Missing: no fishy aftertaste]

No Fishy Business With New Salmon Steak Tasting, Heart Healthy, Fish Oil Supplements! [Missing: chewable]

Firm Nets Healthy New Dose of Odor Free Fish Oil [Missing: chewable, heart-healthy benefits]

Delicious New Fish Oil Capsules Make Your Heart Healthy and Your Tastebuds Happy. [Missing: chewable]

Toxin-Free Enhanced-3, Tasty New Fish Oil Capsules Take You Upstream to Better Cardiovascular Health. [Missing: chewable]

If It Smells Like a Fish and Tastes Like a Fish … It’s NOT an ABC123 Fish Oil Capsule [Missing: chewable, heart-healthy benefits]

Bite These: Toxin-free fish oil caps that taste like tiny salmon steaks! [Missing: chewable, heart-healthy benefits]

ABC123 Corp. raises the bar with better tasting, toxin-free and chewable fish oil supplement [Missing: heart-healthy benefits]

NEW FISH OIL PRODUCT TAKES THE BAD TASTE OUT OF MAINTAINING A HEALTHY HEART [Missing: chewable]

Protect Your Heart and Your Taste Buds With New Chewable Seafood Supplement [Missing: no fishy aftertaste]

New Fish Oil Capsule Safer, More Effective in Reducing Heart Attacks, Tastes Like Salmon Steak [Missing: chewable]

Consumers Can Now Chomp Their Way To Good Health With ABC123 Corp’s New Chewable Fish Oil Capsules [Missing: no fishy aftertaste, no fishy aftertaste]

World’s First Tasty, Chewable and Toxin Free Heart Healthy Fish Oil. [Missing: chewable]

Bad Heart? Reduce your risk of a heart-related death with Chewable Fish Oil ABC123 Corp tries to unstink the place with new salmon steak tasting fish oil [Everything is there but the headline could be more concise.]

Chewable Cardiovascular Supplement Leaves Fishy Taste Behind for Enhanced Effectiveness and a Healthier You [Great headline but would benefit from specifying fish oil.]

The Contest

Post your proposed headline below and, if selected, you could win any of the following prizes:

  • First Place Prize: a package of three press release distributions ($1197 value) to be used by June 30, 2011
  • Second Place Prize (could be more than one second place winner, depending on quality of submissions): a single press release distribution ($399 value) to be used by June 30, 2011
  • All entrants will receive a special $100 coupon to use on a future regularly-priced press release distribution.
  • All entries must be submitted by 10pm EST, Wednesday, February 9, 2011.

Headline Wanted

CITY, State, Month Day, Year – A chewable fish oil capsule? Hardly an appealing idea. Bad odor and aftertaste are the traditional price for the cardiovascular support fish oil supplements provide. The ABC123 Corp. ends this with the introduction of Enhanced-3, a radically advanced natural stable fish oil that provides essential fatty acids and natural antioxidants without bad taste or odor.

Though the product is not meant to be chewed, ABC123 Corp.’s staff is eager to get people to do just that. “It’s a terrific way to show the difference,” says Hal Jones, Director of Sales. “Anyone who’s taken fish oil in the past won’t believe it – you feel a little ridiculous telling people your product tastes like a salmon steak but I can’t think of a better way to describe it.”

Good taste is just one benefit of Enhanced-3 fish oil. A recent scientific study published in a British medical journal The Lancet has concluded that “dietary supplementation with fish oil had led to a clinically important and statistically significant benefit.” The Associated Press states “People who have suffered heart attacks can reduce their risk of heart-related death by 30% by taking a fish oil capsule every day, a new study suggests,” and the Industry Publication comments, “In a study of 12,000 patients with heart disease, fish oil supplements reduce the risk of dying by 20 percent.”

Unique Manufacturing Process

The key to the uniqueness of Enhanced-3, says Jones, is an exclusive purification process, which not only leaves the product free of toxins but stabilizes it. The result is a fish oil capsule that resists rancidity nearly ten times longer than other fish oil products.

“An extreme example is the cod liver oil your grandmother used to give you,” says Jones. “The reason it tasted so rotten is that it was rotten. The same thing can apply to ordinary fish oil caps. They may not taste bad going down, but you get a fishy aftertaste later on.”

“The trick with fish oil production is processing it without making it rancid,” says Dr. John Doe, ABC123 Corp. researcher. “Many fish oils are chemically modified to elevate DHA and EPA levels. This comes at the expense of other fatty acids and stability against rancidity.”

Proven Efficacy

“The real clincher is the research,” says Dr. Doe. “I’ve got fifty studies right here that demonstrate the efficacy of Eskimo 3 including two co-sponsored by the American Heart Associations Florida affiliate. One of the things we’ve found is that despite artificial enhancement of DHA and EPA, ordinary fish oil caps are less effective than Enhanced-3 in several critical ways.”

“First of all, intake of ordinary fish oil has been shown to increase free radicals and decrease vitamin E in the blood. This totally contradicts the purpose of the supplement – to support the cardiovascular system. Instead, you’re bombarding it with free radicals. This doesn’t happen with Enhanced-3. It’s really a qualitative not a quantitative issue. You can take DHA and EPA until the cows come home but it’s not doing you a lot of good if the composition is causing other problems,” adds Dr. Doe.

Toxin Free

“Another important issue is toxicity,” says Dr. Doe. “The fish used for Enhanced-3 are harvested in the deep, North Atlantic Ocean. Then a special purification system is used which leaves no detectable levels of pesticides and heavy metals such as DDT, mercury or lead. Believe it or not, many fish oils and most fish contain at least one of these contaminants.

“In fact, a Greenpeace study of 22 fish oil products showed 21 contain organochlorines like DDT, PCB, lindane and hexachlorobenzene – really nasty stuff. What scares me is that 17 of these samples were over-the-counter supplements. Greenpeace estimates taking the worst of these at therapeutic doses would give you 80% of the FDA’s maximum for organochlorine exposure – that’s without counting exposure from the rest of your diet. And, again, these contaminants are not found in Enhanced-3.”

Those interested in detailed Enhanced-3 information can go to (website here). Also, lead researcher and formulator of Enhanced-3, Carl Smith, MD, Ph.D. of the University of CITY, State, has published “Leading Fish Oil Book” which details the efficacy of natural, stable fish oil. The book is available at Amazon.com.

Raising the Bar

ABC123 Corp. officials say the research information will drive the success of this product. “We are extremely excited about being able to bring Enhanced-3 to market,” says Joe Brown. “It’s not often you get the exclusive on a product that is so vastly superior to what the competition is offering. Once people learn about this, it’s going to completely change consumer expectations for the quality of fish oil supplements. It’s great to be the one raising the bar.”

ABC123 Corp. was founded in Year by a group of health and nutrition professionals committed to creating safe and effective dietary supplements to improve quality of life. Our team of experts formulates and manufactures ABC123 Corp.’s superior quality products at our plant in CITY, State, for US and worldwide retail markets.

For additional information, product shots or questions, contact:

Joe Brown
Director of Sales – ABC123 Corp.
phone number here
email address here
website here

If you submit your headline idea below, please be sure to include your email address so we can contact you.

289 Responses

  1. Is Your Fish Oil Nasty? Chew On This…

  2. Something Fishy is Going on at ABC123 Corp
    Leading health industry company introduces Enhanced-3, a breakthrough fish-oil supplement.

  3. Clint arthur says:

    “What’s next — Fish Chewing Gum?”

  4. Robert Blair says:

    Oh Yes..Fish Oil That Taste Good!! Really!

  5. There’s Nothing Fishy Here! or

    There’s Something Fishy Here——Not

  6. Heart’s Content with Chewable Fish Oil

  7. Fish Oil Furor Fuels Favourable Filtering Facilities

  8. New Enhanced-3 Fish Oil Capsules Are Betting Tasting and Better For You

  9. Ben says:

    Proposed Headline:

    There’s Nothing Fishy About Enhanced-3 Fish Oil.

  10. Kelly says:

    There’s Nothing Fishy About New Suppliment

  11. Emma Doss says:

    My headline suggestion for this press release is,

    “Swimming Up Cleaner Streams”

  12. Chew On This: New Fish Oil Capsules Taste Like Salmon Steak

  13. Dee White says:

    Fresh fish goodness in a capsule!

  14. […] This post was mentioned on Twitter by Yoon Ho Um ☺ and Belyne M. Vil, Alltop PR. Alltop PR said: eReleases Launches a Press Release Headline Contest (Everyone Wins – Ends Wednesday) http://bit.ly/hObued […]

  15. Thomas Moorhead says:

    Headline suggestion:

    Improved – Better tasting Fish Oil capsule.

  16. A Chewable Gel That Doesn’t Taste Like Hell!

  17. Ira Lewis says:

    What’s the “Catch” Behind ABC123’s Fish Oil Formula?

  18. No Yucky Fish Taste? No Odor? No Way!

  19. Fish Oil Capsules on your Bucket List?

  20. Can Fish Oil Capsules Taste Good? ABC123 Corp says “Yes”!

  21. Gary Wien says:

    “Tastes Great, Less Smelling”

  22. Libby says:

    Enhanced-3 Weighs In

  23. Makers of Enhance-3 say “Bite Me!”

  24. Fed Up With Smelly Fish Oil? Chew On Enhanced-3 For A Real Change…

  25. My headline suggestion:

    “No Fishy Business With New Salmon Steak Tasting, Heart Healthy, Fish Oil Supplements!”

  26. There’s Nothing Fishy About Good Health —
    New Better Tasting Supplement Delivers Huge Health Benefits

  27. Anika demarco says:

    No Fishy Breath: New Oil Supplement Trumps Competition

  28. Zan Jones says:

    A Yummy & Healthy Chewable Fish Oil Capsule that is for REEL!!

  29. Phil says:

    New Fish Oil Capsules: Good For You and Taste Great

  30. Zan Jones says:

    Vita-meat-a Fish Oil Capsule? ABC123 Corp has some ‘splainin to do!

  31. Revolutionary Process Means No Fishy Breath From Fish Oils Supplements

  32. Phil says:

    Not an entry but I had to comment on this quote.

    “the Industry Publication comments, “…fish oil supplements reduce the risk of dying by 20 percent.””

    Really? I’m pretty much sure everyone has a 100% chance of dying! 🙂

  33. Claire Hick says:

    Headline: Something’s Not Fishy About New Fish Oil Supplement

  34. Monica M says:

    Up to the Gills with Fish Oil’s Fishy Taste? ABC123 Corp.’s Unique Purification Process Creates More Effective, Toxin-Free Fish Oil Product without Bad Taste or Odor

  35. Salmon Steak a Day Keeps The Heart Doctor Away!

  36. Throw Away Your Nasty Fish Oil? Breakthrough Purification Miracle Proves Fish Oil Is A Delicious, Super Nutrient

  37. Lorraine says:

    Chew your fish oil caps! Yum! Yum!

  38. Look Mom No Fishy Smell: Claims New Omega-3 Capsule

  39. Penny says:

    Heart Patients Can Now Bite Into Their Fish Oil With No Fishy Taste

  40. Fish Oil: now you don’t have to be Dr. Zoidberg to love it.

  41. Jessica Conner says:

    Odor-free Breath, Toxin-free Fish Oil

  42. Candace L. Talmadge says:

    Headline suggestion:

    Take This to Heart:
    New Fish Oil Pill Tastes Great!

  43. Great Taste, Proven Efficacy, Toxin-free…In a Fish Oil Capsule?

  44. Heart Healthy and Happy? – New Fish Oil Brings Refreshing Change for Cardio Patients

  45. ABC123 Corp Breakthrough: Odor Free Omega-3 Capsule

  46. Bryan says:

    ABC123 Corp Caught the Big One! Studies Reveal the Superiority of the Enhanced-3 Fish Oil Supplement

  47. Sue Julsen says:

    Enhanced-3 Fish Oil — Scales Above The Rest

  48. New Enhanced-3 Fish Oil Delivers Health Benefits Without The Fishy Flavor

  49. Heidi says:

    Nine out of Ten Mermaids Preferred!

  50. “A Fish (Oil) Story You Can Believe”

  51. “A Fish (Oil) Story You Should Believe”

  52. Fish Oil Capsules Increase Health With Great Taste, No Aftertaste, No Toxins

  53. Fish oil, no need to wash it down

  54. Ian Lewis says:

    Technology Finally Provides Odor-Free Fish Oil Supplements

  55. Kevin says:

    Odorless Fish oil Capsules – Brings out what FISH really stands for – First In Stopping Heart-attacks. The capsule with real bite but no aftertaste.

  56. Get Hooked Get Healthy – PURE Deep Sea Salmon Steak taste!

  57. CM says:

    Getting Hooked on Health is as Easy as ABC

  58. Chew to better health!

  59. Greg Carr says:

    If it smells like fish it’s quite the dish if it smells like cologne leave it alone!!!

  60. Marcel Wieder says:

    Heart loves new Enhanced-3 Fish Oil capsules; toxin free process makes bad taste a thing of the past.

  61. Sandra says:

    New Odorless and Chewable Fish Oil Capsule Literally Holds the Key to Your Heart.

  62. Farewell Fish Oil Frustrations!

    (or longer slightly different version)

    Fish Oil Flaws Fixed-Farewell to the Frustration!

  63. A ‘Fish Tale’ you can believe in!

  64. A Secret Pleasure for Better Health

  65. Don’t scale-back on heart healthy fish oil.

  66. Donna Dillon-Truckenbrod says:

    ABC123 Corp says “Nothin’ fishy goin’ on”

  67. A healthy heart is in good taste.

  68. Noelle Wojciehowski says:

    Headline: First of It’s Kind Fish Oil Capsule Provides Benefits With No Bad Taste

    Subhead:Enhanced-3 Exclusively Eliminates Aftertaste, Battles Heart Disease, and Reduces Toxicity

  69. Jack Falkenrath says:

    Trolling for better heart health? New super purified fish oil capsules from ABC123 Corp. can help.

  70. Breakfast of Champions, Salmon Steak. Just Might Save Your Life!

  71. Tracie Bennitt says:

    My headline suggestion is:

    New! Fish Oil You Don’t Have to Taste Twice

  72. World’s First Tasty, Chewable and Toxin free Heart Healthy Fish Oil.

  73. Easy to Swallow Enhanced-3 Purified Fish Oil Tablets

    FYI – I recently began taking a fish oil supplement at my doctor’s urging and the hardest part of taking these is the large size making them difficult to swallow. So I think that a solution to that problem would catch the eye of anyone in the market for this product. Then when they read the article they will be further impressed by the purification process, etc.

  74. Salmon Steak in a Pill
    All the Benefits, None of the Bad Taste

  75. Debbie says:

    Headline:

    Not A Fish Tale: Delectable, Heart Healthy Fish Oil

  76. “There’s Something Fishy About This”

  77. Bad Heart? Reduce your risk of a heart-related death with Chewable Fish Oil
    ABC123 Corp tries to unstink the place with new salmon steak tasting fish oil

  78. Elizabeth says:

    Guaranteed Pure and Fresh Enhanced-3 Fish Oil Capsules Even Taste Good

  79. Ryan says:

    ABC123 Corp Encourages Customers to Stop and Taste the Fish Oil

  80. Fend for Your Heart without Offending Your Buds – Fish Oil Capsule with No Fishy Taste

  81. Less Fishy, More Healthy!

  82. A supplement so pure and healthy your cat will want to share it!
    or
    A supplement so pure and healthy your pets will want to share it!
    or
    A tasty supplement so pure and healthy your cat will want to share it!

  83. Just for the Halibut: Enhanced-3 Fish Supplements Proven Effective and Toxin Free

  84. Cod Liver Oil Gets a Makeover with Enhanced-3 Fish Oil Supplements

  85. Jeff says:

    New Chewable Fish Oil Capsules: Health Benefits You Can Swallow

    And the ultimate headline link bait?

    Fish Oil Capsules, Not from BP

  86. Miranda says:

    Fish oil – Try it again for the first time

  87. Jeff says:

    Better tasting fish oil capsules: Nothing fishy about health benefits

  88. Steve says:

    Oh My Cod! Those Capsules Taste Great!

  89. Phyllis Stamper says:

    NEW -Chew your Fish Oil!

  90. There’s Something Not Fishy in Denmark

  91. Fish You Can Chew, without the Pee U!

  92. Heather says:

    New Fish Oil Capsule
    Revolutionizes Taste and Quality

    New Fish Oil Capsule:
    Upstream Taste, Downstream Health Benefits

  93. Kamilah says:

    Fish Oil Chewables, new best tasting stuff on Earth?

  94. Deb says:

    Enhancing Your Health Has Never Tasted Better

  95. Missy says:

    Chew on this; ABC123 Corp introduces a great tasting supplement that can reduce risk of heart-related death by 30%

  96. ABC123 Corp Makes Quantum Leap in Heart Health Nourishment with Exclusive Toxin Removal Process

    Mickie,
    Have a few suggestions for body of the press release too if you like the headline.

  97. Neal Bauer says:

    Enhanced-3 fish oil breakthrough promises immediate relief for millions of tastebuds world wide.

  98. Missy says:

    Headline: There’s nothing fishy about heart health.

    Subhead: ABC123 Corp introduces a new fish oil supplement that won’t set your taste buds adrift.

  99. Bill Parks says:

    My suggestion for a headline:

    Breakthrough for heart patients – great tasting new fish oil food supplement capsule.

  100. Suzanne says:

    Gourmet Fish Oil Pills, Taste Like Five Star Salmon Steak
    (chewing optional)

  101. Headline: It’s Time For a New Game of Go Fish!
    Subhead: ABC123 Corp. Stacks the Deck by Introducing a Redesigned Fish Oil Supplement

  102. Tsara Shelton says:

    Heart Healthy Omega-3’s in a Fish Oil Capsule that Beautifully Blends Science and Nature; No Free Radicals, Poisonous Metals or Nasty After Taste!

  103. Cathy says:

    ABC123 Corp Creates Fish Oil That’s Easy to Swallow

  104. Anshumali Saxena says:

    Breakthrough Fish Oil Supplement Keeps You Younger & Tastes Better: People Proven, Scientifically Acclaimed

  105. Headline:

    “When does Fish Oil taste like Salmon Steak?”

  106. Tim Morse says:

    New “Salmon Steak” Pill Tackles Toxicity, Promotes Healthy Hearts

  107. Harry Bell says:

    ABC123CORP Takes the Bite Out of Bad Odor& Aftertaste with New Fish Oil Supplement

  108. The Fishy Smell That Went Away From Fish Oil Capsules

  109. Fish Oil Capsules. Fishy Smell No More.

  110. Eric says:

    Eliminating bad oder and aftertaste from fish oil? It’s not just a solution in industry, it’s Enhanced-3, a tasty evolution in health.

  111. GET HOOKED!
    THE NEW WAVE OF FISH OIL CAPSULES TASTE GREAT!

  112. deepti says:

    Chew Enhanced-3 Fish Oil for Health

  113. Debbi says:

    GET HOOKED!

    THE NEW WAVE OF FISH OIL CAPSULES TASTES GREAT!

  114. deepti says:

    Chew Enhanced-3 Fish Oil for Great Taste & Good Health!

  115. deepti says:

    Enhanced-3 Fish Oil – Treat for Tastebuds; Good for Health!

  116. deepti says:

    Enhanced-3 Banishes Cod Oil Fishy Flavor Concerns

  117. David says:

    New Supplement Could Lead to Significant Reductions in Government Health Care Expenditures

  118. deepti says:

    Cod Oil Undergoes a Makeover with Enhanced-3 Capsules

  119. David says:

    New Supplement Delivery System Can Significantly Reduce Heart Attack Fatalities

  120. Prof. M Zahidul Haque says:

    I would like to suggest the following headline:
    “Forget Taste, Comfort Chest”

  121. David says:

    New Supplement Can Dramatically Reduce Heart Attack Death Rates

  122. deepti says:

    Goodness of Fish Oil Packed/Encapsulated in Enhanced-3 Super Nutrient Capsule

  123. deepti says:

    Enhance-3 Fish Oil – The Enhanced Fishy Goodness!

  124. David says:

    Heart Healthy Supplement Provides Expanded Health and Wellness Solutons for Insurers

  125. Seyi says:

    Revolutionary Fish Oil Capsule – No Tuna!

  126. David says:

    ABC123 Corp Delivers Significant Innovations for Traditional Heart Supplements

  127. deepti says:

    Enhanced-3 Fish Oil – A Breakthrough Innovation that Counters your Fishy Concerns with a Great Taste!

  128. David says:

    ABC123 Corp Delivers Highly Innovative Heart Healthy Products

  129. deepti says:

    How About Chewing a Cod Capsule?

  130. deepti says:

    Smelly Fish Oil gets a Chewable Makeover!

  131. David says:

    New Health Supplement Delivery System Could Significantly Expand Multi-Billion Dollar Market

  132. David says:

    New Processes Significantly Improve Taste and Efficacy of Heart Supplement

  133. David says:

    Lancet Study Confirms Efficacy of Revolutionary New Heart Supplement

  134. Enhanced-3: Lift’s your life, 20%.

  135. Brentt says:

    Who Says Fish Has To Smell?

  136. Brentt says:

    Flavorful Fish Oil? You Be The Judge!

  137. Brentt says:

    Move Over Gortons- ABC123 May Have You Beat!!

  138. Brentt says:

    Finally, A Fish Oil Supplement That You’ll Actually Love Taking!

  139. Brentt says:

    Market Innovator ABC123 Corp Raises The Bar In Fish Oil Supplementation Industry

  140. ABC123Corp Offers Chewable Fish Oil Capsules With Pleasant Taste

  141. Heart’s Delight over Pungent Pill

  142. Gone Fishin’

  143. Silvia says:

    Heading: ABC123 Corp. launches chewable, tasty fish-oil capsules
    Subheading: Making hearts healthy with fresh breath

  144. Maria says:

    No more Eau de Fish

  145. Tasty Fish Oil Capsule Makes the Heart Happy and Healthy

  146. Saskia says:

    If it’s Good Enough For Greenpeace…
    or
    Greenpeace Weighs in on the Fish Oil Supliment Debate
    or
    Chewable Fish Oil Caps – Greenpeace Gives Them The Green Light

  147. You No Longer Have to Smell Like Lindsay Lohan

  148. Fan Mail for a Flounder, Research Proves Enhanced-3 Fish Oil Supplements are Pure, Potent and Toxin Free

  149. Correction for previous post:

    Fan Mail for a Flounder, Research Proves Enhanced-3 Fish Oil Supplements as Pure, Potent and Toxin Free

  150. Aina says:

    A Step Towards Immortality

  151. Aina says:

    An idea in a capsule:)

  152. M. Dias says:

    Bad Breath’s Never Tasted So Good!

  153. Daniel says:

    New odorless fish oil capsules helps the heart without hurting the nose.

  154. Reel in the New Fish Oil Capsule: 3 Great Reasons for a Better Heart and Life

  155. Christine says:

    For Heart Sake a New Tasty Fish Oil

  156. From Nasty to Nice – Fish Oil Supplements Now “Easy to Take”

  157. Headline suggestion:

    Ben Franklin said fish and visitors stink after 3 days. Here’s one fish that won’t.

    Subhead: Finally, a fish oil that tastes good and great for the heart too.

  158. Sadee Whip says:

    High Tech….FISH?? The new, delicious heart-healthy little pill you’ll love.

  159. New, No Taste Fish Oil Capsule reduces Death Rate From Heart disease By 30%

  160. ABC123 Corp. Launches Tasteless Fish-Oil Supplement That Leaves Competition in the Water

  161. Dave Williams says:

    Healthy, nothing fishy going on here.

  162. Better-Tasting Fish Oil Your Heart—and You—Will Love

  163. Kevin J says:

    Enhanced-3 Fish Oils: Strengthen your heart without the halitosis.

  164. Rebecca says:

    Fish Oil Capsule With Great Taste and Tastes Great

  165. Heading: Fish oil that tastes so good even your kids will beg for it.

    Sub heading: 100% satisfaction guaranteed or your money will be returned- no questions asked.

  166. richard says:

    Company denies There Is Anything Fishy About Their New Health Product

  167. ENHANCE your day our way – fish oil with no bad taste or odor.

  168. ABC123 Corp Omega-3 Capsule: More Than a Fresh Taste Proven More Effective In Reducing Risk of Heart Attack

  169. Tasty Tablet Helps Heart Health

  170. Vickilynne says:

    Headline Suggestion:

    Finally…A Chewable Fish Oil Supplement That is Effective Without Bad Taste or Odor

  171. Rick Hurst says:

    Theres Nothing Fishy About Good Health

    “Good Health is Now Good Taste”

    “Taking the Spoil out of Fish Oil”

    “Oil of Fish is Now Delish”

    “Fishy Taste Now Erased”

    “Oils Well that Ends Well”

  172. “New Salmon Steak-Tasting Capsule Reduces Heart Attack Risk by 20%”

  173. Swimming Upstream Just Got Easier: Grilled Salmon Steak in a Bottle for a Heart Healthier You

  174. ABC123 Corp Brings Heart-Healthy Grilled “Salmon Steak” to Your Pocket or Purse

  175. Mindy Peper says:

    Flavorful Fish Oil Caps-More Efficient, Purer Than Competitors

    or

    Tasty Fish Oil Capsule Tails and Fins Above the Rest

  176. Gabrielle Calloway says:

    Chew your Heart out- New Chewable Fish Oils!

  177. Heart-healthy Fish Oil Spills into Tasty, Chewable Capsules

  178. Tasty, Chewable, “Grandmother Approved” Fish Oil Capsule Hits Market

  179. Finally, A Fish Oil That Goes Down…And Stays Down

  180. Enhanced 3 Fish Oil A Real Catch-One For The Books

  181. A Fish Oil You’ll Love For The Taste

  182. Jeffrey White says:

    Chewable Fish Oil Capsules are off The Scales!

  183. Jeffrey White says:

    Net yourself some Chewabel Fish Oil Calpsules!

  184. Troy Tepley says:

    New Enhanced-3 Takes ‘ish’ Out Of Fish Capsule

  185. Go Fish! Heart Health Wins Big With New Tasty Fish Oil Capsule

  186. Chewing the fat is good for the heart

  187. Ginny Kent says:

    Enhanced 3 Fish Oil – Fresh Breath and a Healthy Heart!

  188. “New Fish Oil Capsules: Your Bad Breath will be Sleeping with the Fishes”

  189. Peg Stevens says:

    Consumers Can Now Chomp Their Way To Good Health With ABC123 Corp’s New Chewable Fish Oil Capsules

  190. Headline: “Nothing Fishy About This!”

  191. “Try it! You’ll Like It!”

  192. “If it doesn’t smell bad or taste bad . . . how can it be good for me?”

  193. Jack says:

    Worried about dying early? Super purified, stench-free, Enhanced-3 capsules from ABC123 Corp. are superior to other fish oil supplements in protecting heart health.

  194. Fish Pills With New Angle: No Bad Taste or Smell and Proven to Make You Well!

  195. Enhanced-3 Fish Oil Capsules: Chewable, Delicious, and Better for You

  196. New process Enhanced-3 stabilized fish oil tablets protect against rancidity and toxins – Chew them without the dead fish smell & Rejouice!!

  197. Do away with the fish, keep the benefits.

  198. New Fish Oil Capsule Safer, More Effective in Reducing Heart Attacks, Tastes Like Salmon Steak

  199. Heart Healthy Help with No Rancid Redux

  200. ABC123 Corp takes a bite out of heart disease

  201. Anita says:

    ABC123 Corp. to ENHANCE How You do FISH!

  202. ABC123 Takes the Fish Out of Fishy
    “New Chewable Omega3 Supplement is Tasty and Less Toxic Way to Support Heart Health”

  203. Enhanced 3 Fish Oil-The Taste Will Put A Smile On Your Face

  204. The Future Is Here–Salmon Steak In A Capsule

  205. Fresh fish flavor fuels healthy heart.

  206. Salmon steak in pill form? And, it’s good for your health!

  207. Sean says:

    Headline: Stop Torturing Yourself With Nasty Fish Oil Supplements

    Subhead: ABC123 Corp Introduces Enhanced-3, a Radically Advanced Natural Fish Oil for Heart Health: No Bad Odor, No Fishy Aftertaste, No Side-Effect Free Radicals, No Toxins, and No Competition

  208. “Protect Your Heart and Your Taste Buds With New Chewable Seafood Supplement”

  209. Dan Bedell says:

    Tasty supplement benefits hearts and sweethearts

  210. Chewable Cardiovascular Supplement leaves Fishy Taste Behind for Enhanced Effectiveness and a Healthier You

  211. It’s In Good Taste, Really!

  212. Megan says:

    Salmon steak capsule leaves you with kissable breath.

  213. Lance says:

    My headline for this add would be:

    Get hooked on heart health! Try our new great tasting enhanced fish oil formula!

    Lance

  214. Heart Healthy Fish Oil no Longer Fishy

  215. Is it possible? A superior safe fish oil tablet without the bad taste or odor

  216. Who Else Wants All the Health Benefits of Fish Oil… Without the Rotten Taste

    or

    How to Avoid Heart Disease… with No Fishy Aftertaste

  217. Heart Health – New Technology Eliminates Fishiness from Fish Oil Capsules

  218. alejandro says:

    New fish oil capsules wreaks of success!

  219. Headline–ABC123 Takes the Fish Out of Fishy

    Sub-header—“New Chewable Omega3 Supplement is Tasty and Less Toxic Way to Support Heart Health”

  220. Erik Z. says:

    Move Over Flintstones: Revolutionary Breakthrough in Purity Leads to ABC123’s First Chewable Fish Oil Capsule

  221. Linda says:

    Don’t Let Fishy Flavor Stop You From Getting Your Antioxidants – New Easy Chewable Supplements that Taste Good and Benefit Your Heart

  222. Joshua says:

    New Pill Gives Heart Health without Halitosis

  223. kitty says:

    FISHY Oil Supplements: they don`t stink, taste like salmon steak, you can chew on them & they make miracles for your heart. Is this a fairytale?

  224. Carol says:

    NEW FISH OIL PRODUCT TAKES THE BAD TASTE OUT OF MAINTAINING A HEALTHY HEART

  225. Joseph says:

    Fish Oil Capsules? – No Smell, I Swear.

  226. My headline would be:

    Teach them to fish and they live a lifetime

    Fish or not to fish that is the question

  227. Dawn says:

    To chew or not to chew? With great tasting Enhanced-3, there is no question.

  228. NOthing Fishy About This Breakthrough Fish Supplement to Promote a Heathy Heart! No Aftertaste, Free of Toxins and Proven Efficacy.

  229. Jake says:

    Hidden Scientifically Formulated Miraculous Fish Oil Finally Released to Public!

  230. Head: ABC123 Corp. Challenges Customers to Chew Its New Fish Oil Capsules

    SubHead: Exclusive Purification Process Results In Fish Oil Capsules That Taste Like Salmon Steak

  231. Jake says:

    New Amazingly Powerful Antioxidant Miracle Fish Oil that Tastes Good…

  232. Aimee Kinlan says:

    My headline entry:

    Be The FIRST To Benefit From This Amazing Medical Breakthrough!

    Aimee

  233. Jake says:

    “New ‘Radically Advanced Science’ Produces Toxin-Free Fish Oil Capsule that has Fish Oil Producers Scrambling to Keep Secret!”

  234. No idea about what ‘fish oil’ is? Learn about this one!

  235. Ted Vernon says:

    Today’s Fresh Catch – Delicious Fish Oil!

  236. A New Wave in Omega Fish Oils: Superb Quality With No Fishy Burps

    2/9/2011: For Immediate Release

  237. Unique New Process Makes Fish Oil Capsules Free of Bad Tastes and Toxic Chemicals

  238. Melanie H says:

    ABC123 Corp. raises the bar with better tasting, toxin-free and chewable fish oil supplement

  239. Herb Klein says:

    ENHANCE-3: THE FIRST PURELY PALATABLE FISH OIL SUPPLEMENT

  240. Why Spongebob is Jealous of ABC123

  241. Judy says:

    New Dietary Supplement Boasts the Health Benefits of Fish Oil Without The Bad Odor Or Taste…Just Chew it!

  242. Ira Lewis says:

    Heart Health is Now as Easy as ABC123!

  243. Ira Lewis says:

    “All fish Oil Capsules are NOT Created Equal” (Abraham Lincoln, 2011)

  244. Debra Shrider says:

    Nothing Fishy About This Heart Health Supplement

  245. Ira Lewis says:

    If It Smells Like a Fish and Tastes Like a Fish.. It’s NOT an ABC123 Fish Oil Capsule

  246. Heart Health with Un-Fish, Chew Fish

  247. Jada Kelly says:

    New Enhanced-3 Capsules, the Five Star Fish Oil with Five Star Flavor

  248. Dave says:

    Heart healthy new fish oil capsules even taste good!

  249. Why SpongeBob Is Jealous of New
    Fish Oil Capsule

  250. My submission for the headline of this release, “Catch This! Fish Bate for Humans Helps Heart and Tastes Good”

    Great contest idea!
    Angela

  251. Gary says:

    Chewable fish oil? What the…!

    What does your heart, fish oil and chewable tablets have in common?

    Have you oiled your heart today?

    The chewable truth about fish oil!

  252. Timothy says:

    Import Your Own Oil Into Your Body For Great Health

  253. Crystall Gabriel says:

    The Taste of Greatness: How one fish oil capsule’s composition promotes a tastier and more effective product for your lifestyle.

  254. Company Soon to Launch Revolutionary, Pleasant-tasting, More Effective Fish Oil Capsule

  255. Jerome Cleary says:

    SCIENTIFIC RESEARCH DEVELOPS NON-LEAD CHEWABLE OMEGA 3 CAPSULES MORE EFFECTIVE THAN PREVIOUS SUPPLEMENTS

  256. Alex says:

    1- Advantages of Enhanced-3 Fish Oil Explored in New ABC123 Corp. Article

    2- Advantages of Enhanced-3 Fish Oil Explored in New ABC123 Corp. Report

    3- Advantages of Enhanced-3 Fish Oil Explored in Study of ABC123 Corp.

    4- Advantages of Fish Oil Capsule Published in New Report by ABC123 Corp.

    5- Advantages of Fish Oil Capsule Explored in New ABC123 Corp. Report

    6- Benefits of Enhanced-3 Fish Oil Explored in New ABC123 Corp. Report

    7- The ABC123 Corp. Has Developed New Fish Oil Capsule to Help People Reduce Risk of Heart-related Death

    8- Explore New Fish Oil Capsule Designed by ABC123 Corp.

    9- ABC123 Corp. Explains Why Enhanced-3 Fish Oil is Important for Heart in Newly Published Report

    10- ABC123 Corp. Explains Why Enhanced-3 Fish Oil is Important for Heart of Recent Study

    11- Recent Study by ABC123 Corp. shown the importance of Enhanced-3 Fish Oil for Heart

    12- The ABC123 Corp. Has Developed New Fish Oil Capsule to Help People Reduce Risk of Heart-related Death

    13- ABC123 Corp. Revolutionizing Fish Oil Capsule, Discover All Benefits

    14 – New Enhanced-3 Fish Oil Capsule Powered by ABC123 Corp.

  257. James says:

    Salmon steak caps heartfelt relief from fish breath.

  258. My headline:

    Charlie the Tuna would approve!
    Good tasting fish oil that’s good for your heart.

  259. New Fish Oil Supplement “Taste Great/Less Fishy”

  260. Take A Bite out of Heart Disease with ABC123 Corp

  261. Is Your Fish Oil Killing You?

    Reasearch shows Enhanced-3 raises the bar on purity/great taste

  262. Ariel says:

    Fish And Visitors Smell After Three Days?
    ABC Says Chew on This.

  263. Jada Kelly says:

    New Toxin-Free Enhanced-3 Fish Oil Capsules Heal Your Heart and Your Tastebuds

  264. David Bowes says:

    Toxin-Free Enhanced-3, Tasy New Fish Oil Capsules Take You Upstream to Better Cardiovascular Health

  265. Sorry typo above…let me try that again…..

    Toxin-Free Enhanced-3, Tasty New Fish Oil Capsules Take You Upstream to Better Cardiovascular Health.

  266. Jada Kelly says:

    Delicious New Toxin-Free Enhanced-3 Fish Oil Capsules Give You a Haealthy Heart AND Happy Tastebuds

  267. Jada Kelly says:

    Sorry, typo above….darn keyboard!!

    Delicious New Toxin-Free Enhanced-3 Fish Oil Capsules Give You a Healthy Heart and Happy Tastebuds.

  268. Bite These: Toxin-free fish oil caps that taste like tiny salmon steaks!

  269. wynn says:

    It’s healthy. It’s made from fish. But it doesn’t taste fishy.

  270. Jada Kelly says:

    Delicious New Fish Oil Capsules Make Your Heart Healthy and Your Tastebuds Happy.

  271. Firm Nets Healthy New Dose of Odor Free Fish Oil

  272. Rennette says:

    Chew on this, Heart Healthy Fish Oil!

  273. Jada Kelly says:

    Delicious New Heart Healthy Fish Oil Will Tickle Your Tastebuds.

  274. Great job – Sandra and Judy – Congratulations!

  275. Tsara Shelton says:

    I love that you posted coments on our headlines and appreciate the time it must have taken to give helpful feedback to wanna be press release writers such as myself. Thank you! At the risk of sounding like a sore loser, however, I would like to point out that the article specifically said that the product is not meant to be chewed which is why I chose to leave it out of my headline. Again, thank you for the pointers!

  276. Alejandro says:

    I was curious to see the top -winners and all the commentary for all the other entries.

    It’s all good to always keep sharpening my skills.

    Thank you

    Mickie

  277. EB says:

    I am a bit surprised at the winning entries. The word “literally” means that that noun it refers to ie “key” is a real solid physical key. It is clearly a metaphorical key so how on earth could that be a great headline?

  278. Joshua says:

    “Though the product is not meant to be chewed”

    …that came straight from the release. What was most enlightening to me was the lack of attention to detail from not only the submitters as a whole – but the judge.

    That oversight excluded; it is very helpful to see you thoughts on a good headline in ‘in-the-wild’.

  279. Joshua says:

    …An edit button to correct typos would be a nice feature to add to your blog for people like me who only seem to catch mistakes after they are public printed. : )

  280. The problem with a contest like this is that the only true measure of whether a headline is good or not is how many journalists respond positively to it.

  281. A fun contest… and thanks for initiating…

    But as Joshua notes above, the release clearly states at the top of paragraph two, “not meant to be chewed.”

    How ’bout this, “Judge mischews contest results”

  282. PR Fuel says:

    Andrew, I like it. I’m going to recast the final results without chewable as a feature and announce some additional winners. Look for additional winners in a day or two.

    Best,

    Mickie Kennedy

  283. Mickie, you rock, bro!

  284. Tsara Shelton says:

    I’m glad I didn’t misread the article! Being the first one to mention the ‘chewable’ mistake had me wondering if maybe I had misunderstood. Nice to know my reading comprehension skills are not in question! I did make the mistake of using an exclamation mark in my headline…. but they are so fun!!

  285. One of my New Year’s resolutions was to refrain from using that piece of punctuation… it’s a hard one.

  286. Sarah says:

    Congrats to the winners!

    I would like to know, however, if it’s OK to have a grammatical error in a news release headline? Because if that fish oil can ‘literally’ hold a key, I’m issuing my own news release! 🙂

  287. PR Fuel says:

    Thanks Sarah,

    Being a wordsmith, this bothered me at first but I spent some time with it and decided that there was no grammatical error here. #1: Key is not a physical key in this usage (if it had said “literally could save your life,” it would sound fine to my ears/mind despite being a non-physical state; therefore, I decided it was the physical meaning of key that was tripping me up, which I basically had to get over as that wasn’t intended). #2: literally has several meanings.

    Based on the Random House Dictionary: Since the early 20th century, literally has been widely used as an intensifier meaning “in effect, virtually,” a sense that contradicts the earlier meaning “actually, without exaggeration” … Although this use of literally irritates some, it probably neither distorts nor enhances the intended meaning of the sentences in which it occurs.

    Based on Merriam-Webster: 2. in effect : virtually

    Since some people take sense 2 to be the opposite of sense 1, it has been frequently criticized as a misuse. Instead, the use is pure hyperbole intended to gain emphasis, but it often appears in contexts where no additional emphasis is necessary.

    Would I prefer literally not being there? You bet. In the end I decided it wasn’t actually wrong, but I acknowledge it did distract this thoughtful reader.

    Mickie Kennedy

  288. Dan B says:

    I disagree with the premise that a good headline must incorporate most or all key elements of the release. Between careers in media and media relations, I’ve been writing headlines for 25+ years and the formula for success hasn’t changed much: Focus on one or two interesting points from the story/release and convey them in a way that grabs readers’ attention and whets their appetite to read more. This works equally well with media, who should be the initial target audience for news releases, as with the public if targeted directly through web sites or social media. For the latter, effective SEO and a catchy headline need work together.

    As an aside, while fun for a make-believe headline-writing exercise, in the real world such a release could backfire severely on ABC123 Inc. The reference to tasting like salmon steak and stating that the fish come from North Atlantic leaves the impression that North Atlantic salmon are used. The population of that species is at its lowest level on record and subject to strict international conservation efforts. Many fish oil supplements use cod, another seriously depleted species in the North Atlantic. The way Greenpeace data is used would prompt a critical response from Greenpeace. ABC123 should also expect serious challenges to its “toxin free” claim. A knowledgeable journalist might have a field day with the release, but it would not result in the story ABC123 hoped for, and the headline might make reference to snake oil, not fish oil. 🙂

  289. Amani Bromley says:

    Thanks so much for the blog post.Really looking forward to read more. Want more.

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