How Podcasting Rounds Out Your PR Efforts

You’ve been blogging for a while, your Facebook and Twitter efforts are going well, you’ve held several offline events that went swimmingly…yet something seems missing. There are parts of your PR that don’t quite feel “filled up” yet. You’ve got so much to share yet no means of sharing it.

Podcast vector iconPodcast vector iconPodcast vector iconPodcast vector iconThis is why you need to pick up podcasting! This medium is still one of the best kept secrets of the PR world as it gives you the freedom to express yourself in ways you just can’t otherwise. There are a variety of options available to you as far as formats go and they can be as long or as short as you want them to be.

Podcast vector iconHow They Can Work for You 

If you’ve never listened to any podcasts you may be wondering what the big deal is. I would advise going on iTunes or just searching around the web and listening to a few. Don’t just listen to business ones; there are podcasts about literally everything under the sun and they all come with their own flavors, lengths, formats, and everything else.

Eventually you’ll get an idea of just versatile the medium is. All you have to do is hit record and start talking and you have a podcast. You seriously could just record yourself sleeping for an hour and call it the “Jane’s Sleeping Hour.” And you would get some downloads!

But of course you want people to repeatedly come back and not just check you out due to morbid curiosity. And this is where your creativity comes in. No, I don’t mean telling a story like a radio serial (unless that’s what you want, then go for it). Take a minute and imagine the possibilities.

Let’s say you’re an arborist. You could host a podcast about gardening tips. Or you could interview famous conservationists. Or you could review green products. Or you could discuss scientific breakthroughs in the field. Or you could do all of these.

The medium is so versatile that you’re only limited by your imagination…and equipment.


Speaking of equipment, it’s important to get a great microphone. There are several out there, but I can personally vouch for the Samson GoPro. It’s especially useful if you often have multiple people on the podcast. Just make sure to check the levels before each recording.

If you’re not a natural speaker, don’t be afraid to script out the episode. For example if you’re reviewing the latest gardening tools, either lay out the episode entirely or at least come up with an outline. This way you’re not just rambling away for an hour. No doubt when you checked out some podcasts you stumbled across some that did this – how long did you last before you clicked away?

Make sure each episode has a “point” to it. In other words, don’t just update to update. Have a real focus to each episode so your listeners come running back for more. If there’s ever one episode that feels like “filler” they may not listen to the next one.

Also, while this may be difficult, try to stay on a schedule. Even if it’s once a month your listeners should look forward to the next episode. This is easier if they know it’s coming at a certain time rather than just randomly popping up on iTunes or wherever.

How many podcasts do you regularly listen to?

This article is written by Mickie Kennedy, founder of eReleases (, the online leader in affordable press release distribution. Download Five (5) Free PR and Press Release eBooks ($67 Value) here:

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