PR Fuel: PR News, Views, & Stews

What to Remember When Composing Your Millionth Press Release

May 16 2013

Whether you work in the PR department for a major firm, run your own company, or are a copywriter who offers press release writing services, you churn out a lot of press releases. In fact, you may have written so many at this point that it has become like that morning drive to work. You know, where you just get in the car and the next thing you know, you’ve arrived… but you can’t remember any of the drive. Scary, right? Your brain went on autopilot. Maybe that’s how press release writing has become for you. Read More

7 Tips for Writing a Great Op-Ed

May 15 2013

I’ve always thought the op-ed was one of the most underrated PR tools. A well-written op-ed piece can be useful for newsjacking, getting your name out there, stirring up controversy, and establishing yourself as an expert in your field. Unfortunately, many people either don’t know how to write an op-ed, so what they end up with is a piece that finds its way into the trash can. Read More

How to Speak in Sound Bites

May 14 2013

Speaking succinctly is important for a number of reasons. When you speak concisely, people are more likely to pay attention to what you’re saying and also to remember your message. Furthermore, if you’re being interviewed for a story on a news broadcast, editors will need to find short clips (sound bites) from your interview that they can use for the story. If you’re rambling on and on, it’s going to be hard for them to find a good clip to use. Read More

PR During Minor and Major Holidays

May 07 2013

Every business owner wants to take advantage of the major holidays like Christmas or Fourth of July. These cultural common denominators are fairly easy ways to rally public opinion, plus there’s no need to reinvent the wheel. Everyone knows to expect deals on Black Friday, after all.  However, if you’re just concentrating on the big holidays you’re missing out on quite a bit of PR potential. Read More

What David Ogilvy Can Teach You About Press Release Writing

May 06 2013

David Ogilvy was one of the original mad men. He was one of the most famous copywriters ever, and he built a huge, successful ad agency that’s still around to this day. Needless to say, there’s a lot we can learn all these years later from Ogilvy …even about press release writing. Read More

5 Traits of Good Press Release Writers

May 02 2013

Being a good writer doesn’t automatically mean that you can be a good press release writer. Press release writing is its own beast, and while there are certainly some skills from other types of writing that will help you write great press releases, there are also some traits unique to press release writing that you need to possess. Read More

How to Transform Your Blog into a News Distribution Channel

May 01 2013

Let me get one thing straight from the beginning—in no way am I writing this post to encourage you to stop writing press releases. I’ve seen some people say that it’s okay to give up press release distribution in favor of using your blog as a news distribution channel. I highly disagree with this approach. I think it limits your reach and decreases the chances of you getting the coverage you want. Read More

Choosing a Press Spokesperson for Your Nonprofit Organization

April 29 2013

If you want to get the word out about your nonprofit, you need to have a strong public relations strategy. Good PR is what will help you spread the word about your cause, attract more activists, build trust with donors, and keep your organization growing so you can continue to do what you do best. Read More

What To Do After You Get Media Coverage

April 26 2013

When the topic of getting media coverage comes up, we spend all of our time talking about how to get said coverage, as if that’s the only thing you need to do. But the truth is that once you land that media coverage you so desire, your job isn’t over. It’s not time to sit back and celebrate yet. You still have some work to do. Read More

What Can You Do With That Press Release You Just Wrote?

April 25 2013

I know a guy who is a school teacher by day and a freelance writer at night. He does pretty well for himself and does a good job at keeping his two lives separate; however, every now and then someone from school finds his freelance site and starts asking questions. When that happens, he inevitably ends up getting volunteered to do extra writing for the school, as he’s told me about on numerous occasions. Read More