PR Fuel: PR News, Views, & Stews

Thumbs Up!

January 13 2001

Some readers have complained recently I tend to skew to the negative side — too often playing the role of PR foe instead of friend. I agree with the reader’s sentiment, but also feel that my role is to play devil’s advocate. In business, I’ve learned more from failure than success and that goes for my career in journalism as well. Read More

It’s A PR Fuel Clips Show!

January 12 2001

The staff of PR Fuel (all one of me) has been hard at work on a new project that I think PR Fuel subscriber’s will find quite useful. So, in the time honored tradition of television sitcoms, PR Fuel is doing it’s first ever clip show. You know what I mean – the contract calls for twenty-six new episodes but the writers only have time to churn out twenty-five, so they cobble together a bunch of “clips” and call it a “best of” show. Read More

A Little Fund Makes a Big Media Splash

January 08 2001

Kate Lee has the kind of press clippings most PR people would kill for. In less than a year, Lee has been quoted by publications coast-to-coast and appeared on television and radio stations in the U.S. and Canada. Business Week, USA Today, Washington Post, San Jose Mercury News, New York Times, and Atlanta Journal Constitution are just a few of the publications that Lee’s name has appeared in. Read More

Answering Questions & Watching The PR World Go Around

January 07 2001

I want to have some fun this week. So in lieu of boring you with a long article about how I think you should do your job, I’m going to (finally) answer some questions, (actually) correct a mistake and take a look at what’s going on in the PR world this week. Let’s start with the fun stuff. Read More

Rebranding Disaster

January 06 2001

When I moved into my apartment in Brooklyn, there was an Italian restaurant down the street. I never ate there because my neighbors told me the food was bad and the service was worse. One day it closed down and no one shed a tear. It was replaced by an Indian restaurant. I was going to eat there until a neighbor told me not to bother. The restaurant was still run by the same people, they had just changed the name and the menu. A few months later the Indian restaurant was gone, replaced by a Middle Eastern restaurant. Again, same owners, same employees, different menu. The Middle Eastern restaurant finally shutdown and a new owner took over the space. A successful Thai restaurant now occupies the spot. Read More

Welcome to the PR War

January 04 2001

I admit it, I’m glued to the television. Read More

Saying I’m Sorry Is Never Easy, But Just Say It Once

January 02 2001

Poor Trent Lott. The Mississippi Senator and the incoming Senate’s Republican leader is in the middle of a public relations nightmare. The Magnolia State’s most important political leader in decades is apologizing left and right and supporters, if he has any left, are keeping quiet. There is a lesson to be learned here. Read More

Intranets for Employee Communications

January 01 2001

It used to be that when companies grew much larger than they began, corporate evolution meant an increase in office space, inclusion of ID badges into the corporate culture and holiday parties were moved from the CEO’s house to a restaurant or hotel ballroom (while the founding employees grumbled to themselves that things just aren’t the same anymore). Read More