PR Fuel: PR News, Views, & Stews

How To Destroy Your Business

March 01 2001

For some reason, the most exciting PR disasters always involve the media. Read More

An Accident’s Aftermath

February 09 2001

The coal mining accident that claimed 12 lives last week was not the first of its kind, and it won’t be the last. (In fact, as I write this column, one of the top stories from the Associated Press is about a Kentucky coal miner who was killed in a roof collapse this evening.) Outside of the communities affected by the accident, the rest of the world will most likely remember the terrible case of miscommunication that led many people – most importantly the miners’ family members – to believe that all or most of the miners who remained trapped had survived. This miscommunication, of course, could have been prevented. Read More

Repeating the Past

February 02 2001

Here we go again.

Last year it was Fox News Channel; this year, it’s Google. The crime? PR people blacklisting journalists because they’re not happy with a media outlet’s coverage. Read More

The Public Relations Superbowl

January 31 2001

Ask Rudy Giuliani how one major event can change the public’s perception.

Before the tragic events of September 11, 2001, New York’s then-mayor was not exactly a media darling. His personal life was splashed on the pages of New York’s tabloids, the city’s finances were in awful shape, and His Honor was trying to push through funding packages to build, of all things, sports stadiums. By the time the sun set on September 11, 2001, however, Giuliani was considered a hero, and even his harshest critics found themselves cheering the Mayor, and the man. Read More

Irrational Hubris?

January 28 2001

Richard W. Edelman, the president, chief executive officer and namesake of Edelman Public, is a very happy man. Read More

Katrina’s Public Relations Aftermath

January 27 2001

The September 11th terrorist attacks in New York City made Rudolph Giuliani a hero. The then Mayor of New York City, Giuliani displayed the kind of leadership that enthralls people. He was a mesmerizing force, a steady hand during a time of uncertainty, and a leader willing to get into the trenches with his soldiers. Giuliani’s response to the devastating events also led many people to forget his misgivings. Read More

The Mouths That Roared

January 25 2001

At least two people have been fired in recent weeks for speaking out in the media. One was fired for saying negative things about fellow co-workers. The other was fired for expressing religious beliefs. In both cases, their respective employers acted appropriately. Read More

Abercrombie and Fitch’s White Hot Sex Pitch

January 14 2001

Add clothing retailer Abercrombie & Fitch (ANF) to the growing number of companies who just don’t get it. Read More

Thumbs Up!

January 13 2001

Some readers have complained recently I tend to skew to the negative side — too often playing the role of PR foe instead of friend. I agree with the reader’s sentiment, but also feel that my role is to play devil’s advocate. In business, I’ve learned more from failure than success and that goes for my career in journalism as well. Read More

It’s A PR Fuel Clips Show!

January 12 2001

The staff of PR Fuel (all one of me) has been hard at work on a new project that I think PR Fuel subscriber’s will find quite useful. So, in the time honored tradition of television sitcoms, PR Fuel is doing it’s first ever clip show. You know what I mean – the contract calls for twenty-six new episodes but the writers only have time to churn out twenty-five, so they cobble together a bunch of “clips” and call it a “best of” show. Read More