PR Fuel: PR News, Views, & Stews

Being Cool is Hard

March 23 2001

Everywhere I looked on Monday, there was Cuil.

Pronounced “cool,” the search provider made its public debut this week and got enough ink to make an octopus jealous. I read stories about Cuil in/on The Wall Street Journal, The Financial Times, The New York Times, Forbes, a blog on The Los Angeles Times, TechCrunch.com and CNET News.com, among others. Most of the initial press concentrated on Cuil’s claim that it indexes more pages than other search engines and that its founders, a wife-and-husband team, are former employees of Google, the clear current leader in the search space. Read More

The Constantly Changing World of PR

March 17 2001

As I sat down to write this week’s column, a number of ideas popped into my head. It was, however, three events in the news that I kept coming back to – three events that I feel are worthy of examination and that we can take some lessons from. Read More

Dealing With Tragedy

March 16 2001

The business world was shocked on Monday when it was announced that McDonald’s Chairman and CEO Jim Cantalupo had died of an apparent heart attack. Read More

Get It Right the First Time

March 14 2001

You only get one chance to make a first impression, and two companies recently provided ample evidence of why, when communicating with the public, it’s important to make the right first impression. Read More

Overstock.com’s Over-The-Top PR Strategy

March 10 2001

Bizarre is a word I’ve heard muttered often over the past few days when it comes to Overstock.com. Read More

Catching Up with Jeremy Pepper and Blogs

March 09 2001

Back in May 2003, I sat down – ok, instant-messaged – with Jeremy Pepper to talk about what it’s like to start your own PR firm. Pepper had just launched his own firm, POP! Public Relations, and was beginning to get settled.

Since our first interview, Pepper has been busy not just practicing PR, but writing about it. His Musings from POP! Public Relations weblog has become a leading online destination for people looking for insight into the PR industry, and Pepper has become an outspoken advocate for and critic of the industry. I caught up with Pepper this week and we spoke – ok, instant-messaged – about the challenges an independent PR practitioner faces, the role of weblogs in PR, good and bad PR campaigns, and a number of other issues. Read More

Be Careful What You Do and Say

March 07 2001

Last Wednesday we each paid our respects to the victims of the Sept. 11 terrorist attacks in our own way. For at least one company that meant telling a dozen workers their services were no longer required. Read More

PR People Behaving Badly

March 06 2001

One of the responsibilities of a PR person is to mitigate the damage done to the reputation of employers and clients. Unfortunately, in recent weeks, it’s been PR people who are actually inflicting the damage. Read More

Public Relations Begins to Bounce Back

March 04 2001

The clouds that have hovered over the public relations industry for the past few years are beginning to clear, according to the third annual Public Relations Generally Accepted Practices Study (“GAP III”), published by the USC Annenberg School for Communication’s Strategic Public Relations Center (“SPRC”) and sponsored by the Council of Public Relations Firms. (That’s a mouthful.) Read More

Lessons From the Campaign Trail

March 03 2001

The only thing that will bring more excitement than the election before Nov. 2 is if the Boston Red Sox miraculously fall apart and lose the last four games of the World Series. Stranger things have happened — just ask the New York Yankees. Nonetheless, with the election on tap for next Tuesday, I thought it would be a good time to take a look at the PR winners and losers of what we Americans like to call the democratic process. Read More