PR Fuel: PR News, Views, & Stews

Public Relations Basics: Optimizing Your Online Presence

December 30 2008

By now most organizations — non-profit or for-profit, large or small — have added a web presence to their public relations efforts. It’s not enough, however, just to have a web site. Leaving it dangling out there in cyberspace like a forlorn little planet in a faraway galaxy is a mistake that’s far too common, even among those in the public relations game. Your web site can’t work for you unless you first work for it. The following tips will help you promote your web site easily and effectively. Read More

Hotel Concierges: An Unexpected Public Relations Tool

December 29 2008

If you perform public relations functions for the entertainment industry, retail industry, or the arts, you may not realize that you have a city full of goodwill ambassadors that are ready to spread the word for you. Hotel concierges at business-class and upscale establishments stand ready to serve guests at a moment’s notice. And to do this effectively, they work hard at establishing an extensive network of informational resources, including public relations firms. With a minimal amount of effort, you can become part of that network. Read More

Public Relations Basics: Press Conference Tips and Tricks

December 29 2008

When you have a public relations message you need to get out to the media in a quick, efficient way, a press conference might seem like a good idea. Rather than setting up interviews with individual reporters, sending out press releases, and contacting editors and producers, you can speak to a roomful of journalists at once. But a press conference, like any media interview, can be tricky. The following tips should make your first — or fiftieth — press conference that much easier. Read More

Public Relations Basics: Dealing with Difficult Clients

December 26 2008

Over the years, I’ve made friends with many people who work in the public relations industry. We’ll often talk on the phone about the PR business, exchanging stories and ideas. Recently I’ve had conversations with a number of these public relations pals, and all of them had a singular complaint: My clients are stupid. Read More

Nine Mistakes to Avoid in Public Relations

December 26 2008

Public relations is a difficult field. Your job is essentially to get journalists to do half of your work. There is an enormous amount of pressure on a public relations consultant, especially when things aren’t going well for your client or employer. Diana Turowski is a public relations professional from Chicago and has worked with the Chicago Association of Realtors. She recently sent me a great email, a list of things she refuses to do when asked by a superior or client. Her list (with my commentary) serves as an excellent checklist for public relations professionals on what not to do during your next PR campaign. Read More

Who Should Write Your Press Release?

December 23 2008

Writing a press release can be a delicate matter. The public relations department, who must pitch the release, wants to have a say in its content. The subjects quoted in the release, often high-level executives, want to make sure they sound professional and intelligent. Business partners mentioned in a press release want to ensure that their image remains intact. Writing a press release can take days and dozens of drafts, so the question must be asked: Who should write your press releases? Read More

Public Relations Basics: 14 Tips for Your Next Media Interview

December 22 2008

1. Know what you want to say. It seems obvious, but first timers and public relations pros alike should never sit down for a media interview without planning out their key messages ahead of time. Writing your key messages down will allow you to refine and memorize them before your interviewer asks the first question. Read More

Four Tips for Improving a Boring Press Release

December 19 2008

When writing a press release, especially one that contains numbers or statistics, even seasoned public relations consultants can find their message failing to grab the media’s attention. Here are a four tips for perking up that dry, boring press release. Read More

Blogs: The Public Relations Tool You’re Not Using

December 19 2008

Although blogs are now a fixture on the media landscape, the public relations industry still doesn’t know how to deal with them. Public relation firms are either afraid of blogs, ambivalent towards them, or they treat them like a high school newspaper. The following seven tips should help public relations pros deal more effectively with the ever-growing (and beneficial) blog phenomenon. Read More

The 2009 Public Relations Calendar

December 18 2008

As we’ve done each year for the past several years, we’re publishing a “print and save” public relations calendar for the upcoming year. In this edition of PR Fuel, you’ll find calendar listings for holidays and observances, major political events and sporting events, as well as a list of anniversaries being marked in 2009. The purpose of the calendar is to ensure that public relations professionals are aware of important events that may drive the news cycle. The calendar is also a handy planning tool, allowing PR professionals ample time to get pitches and campaigns ready. Read More