PR Fuel: PR News, Views, & Stews

How Public Relations Can Shape Corporate Culture

February 12 2009

Localized cultures often evolve at companies, for better or worse. Most former Enron and WorldCom employees I’ve spoken with say that the corporate cultures at both companies bred the behavior that ultimately resulted in far-reaching scandals. Read More

Research 101 – Search Engines

February 11 2009

Some time ago, I wrote a column about how to conduct public relations research online and why it’s important to do so. Looking back on that column, I see that I was blinded by Google. In retrospect, I did not provide good advice to my readers. Read More

Protect Your Brand When Relying on Third-Parties

February 10 2009

An interesting public relations debacle was brewing at Yuengling, a Pennsylvania-based beer bottler, and the company scored a C+ for its efforts to defuse the situation. Read More

Six Months of Public Relations Lessons

February 10 2009

Looking back on the past six months, I’ve come to the conclusion that I’ve learned more about public relations during the time than any other period in my professional life. Here are ten things I’ve learned about public relations in the last half of the year. Read More

Crafting a Hospitable PR Strategy in the Hospitality Industry

February 09 2009

In desperate need of a break recently, I decided to check out of my Brooklyn home office and into a Manhattan hotel for a few nights of relaxation. Putting my research skills to work, I spent over a week trying to select the perfect hotel. There were amenities to consider, a location to decide on, and of course, I wanted to find a room within a certain budget. Read More

How to Avoid the TV Talk Show Bait

February 06 2009

In the world of modern TV talk shows, civility is a forgotten art. The term “talk show” is probably not even apt; these shows are basically televised confrontations. It’s odd how many talk show guests still expect to be treated with a certain sense of decorum. That’s why PR firms should be wary about booking clients for talk show appearances; seated in front of a combative host, what you thought would be an opportunity for easy publicity can quickly turn into a public relations nightmare. Read More

Careful What You Say – That Interview Could Backfire

February 06 2009

I’m one of those strange people who doesn’t have cable or satellite television. One of the nice things about the radio I have is that I’m able to listen to a simulcast of financial news network CNBC, and an added benefit of having no picture is that I get to really concentrate on what’s being said by the interviewees. Read More

The Importance of Consistent Style Guides for Your Web Site

February 05 2009

Design consistency is a must in print communications. But consistent style guides for web sites are as important as they are for an organization’s print publications and advertising materials. In addition to assuring grammatical and syntactical consistency for your web site’s text-based information, web style guides should include rules on technical aspects of the medium that affect usability and visitor satisfaction. Here are some things to consider when trying to develop a web style guide. Read More

Private PR Versus Public PR

February 04 2009

The difference between doing public relations for a private company and a handling PR for public company is the difference between watching your kid’s little league team and then taking a Barry Bonds major league game. Read More

What It Takes to Be a PR Person

February 04 2009

PR is an intense and difficult job that can be rewarding and disappointing. It can be exciting, and mind-numbingly boring. PR, more often than not, is misunderstood by people outside of the industry. Read More