PR Fuel: PR News, Views, & Stews

Six Public Relations Tips for Nonprofits

February 20 2009

Marketing is a dirty word for many mid-sized or community-based nonprofits. Activists often see marketing and public relations campaigns as tactics corporations use to dupe otherwise respectable consumers into buying junk they don’t need. Nonprofits, with their purer motivations and lofty goals, tend to spurn a lot of traditional public relations strategies. Read More

Public Relations Scams: How to Avoid Press Release “Newsbaiting”

February 19 2009

Gone are the days when members of the media are the only people reading your press releases. Thanks to the online distribution model, press releases are now transmitted to thousands of web sites and millions of e-mail inboxes. Read More

Are Press Releases Considered Spam?

February 19 2009

A PR Fuel reader writes: “With the CAN-SPAM Act in place, does a massive press release email blast to the media constitute spam? Read More

Using a Newswire Service to Distribute a Press Release

February 17 2009

So you have a fine press release written, but you don’t know quite what to do with it. You decide to blast an email to your best contacts. You get no response. You pitch some people over the phone, but they’re not interested. So it’s time to go to the newswire or wire. Read More

Press Release Tips: Hook Editors with Strong Openings

February 16 2009

If you want your press release to get an editor’s attention, you need to get to the point as quickly as possible. Dozens of press releases stream into a newsroom every day. Most of them end up in the trash because an editor simply didn’t have time to read through the whole release to grasp the writer’s point. Read More

Not Every Media Interview is a Good Public Relations Opportunity

February 13 2009

Imagine that you are a horse breeder. You agree to do an interview for a live television show. Once the interview starts, the anchor begins asking you questions about dogs and dog breeding. You can answer the questions in general terms, but you don’t want to try to offer advice or insight on a topic that you’re not entirely familiar with. Read More

PR Pros: Don’t Become Another Media Victim

February 13 2009

Media contacts are obviously important tools for any public relations department when it comes to promoting an event, product, or company. But any combination of inaccurate information, misleading statements, simple ignorance, or conflicting political agendas on the media’s part can also stamp out all the work that your company has put into building something special. Read More

Happy Thanks-Valentine’s Day

February 13 2009

Mickie Kennedy here. I want to thank my customers this Valentine’s Day for helping make eReleases what it is today. Read More

How Public Relations Can Shape Corporate Culture

February 12 2009

Localized cultures often evolve at companies, for better or worse. Most former Enron and WorldCom employees I’ve spoken with say that the corporate cultures at both companies bred the behavior that ultimately resulted in far-reaching scandals. Read More

Research 101 – Search Engines

February 11 2009

Some time ago, I wrote a column about how to conduct public relations research online and why it’s important to do so. Looking back on that column, I see that I was blinded by Google. In retrospect, I did not provide good advice to my readers. Read More