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Is It Okay To Leave Negative Comments On Other Blogs?

If you’re looking for a way to get your name out there, build some relationships, and position yourself as an expert, blog commenting is a technique that can get results. Becoming a regular commenter on top industry blogs can do all of the things mentioned above if you go about it correctly.

So, what’s the correct way to use blog commenting for PR and marketing purposes? It’s pretty simple really:

  • Make sure your comment adds something to the conversation. Just saying “Good post” or “Horrible post” won’t do the trick. Dig deeper and make a great point.
  • Don’t blatantly promote yourself. Sure, blog commenting can be good for PR and marketing, but not if you’re outright promoting yourself like a spammer.
  • If you’re going to be negative, don’t be a keyboard gangsta. You’re not always going to agree with other bloggers or other commenters, but there’s a right way and a wrong way to leave negative comments. Trolling is pathetic.

Let’s focus on this last point for a bit, because I think it’s one that’s very important to keep in mind when using blog commenting as a PR and marketing strategy. Remember, your name is attached to every comment you leave, and everything you say influences how people view you and your brand.

So, is it okay to leave negative comments on other blogs? Or do you always have to stay positive and be a kiss-ass to protect your reputation?

Personally, I think it’s totally fine to leave negative comments on other blogs. Look, we don’t all agree on every subject, and that’s the way it should be. So, leaving a comment that’s negative and critical of someone else’s opinion can be a good thing. When done properly, leaving a negative comment creates a great conversation, highlights your expertise, and brings you attention.

Of course, not everyone does this properly. There are some definite no-no’s you need to avoid if you’re going to leave a negative comment.

When leaving a negative comment, you should NOT…

… attack others on a personal level

… be vulgar or crude in any way

… be negative just to get attention (trolling)

… be negative without having a sound point

… comment without fully reading the post to ensure you understand the author’s position

… comment and leave without sticking around for the conversation that’s sure to follow

Do you think leaving negative comments on other blogs can damage your reputation? Have you ever done it?

This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab your free 160-page copy of the Big Press Release Book – Press Releases for Every Occasion and Industry here: http://www.ereleases.com/insider/bigbook.html

7 Responses

  1. keaglemarketing says:

    RT @ereleases: Is It Okay To Leave Negative Comments On Other Blogs? http://www.ereleases.com/prfuel/okay-to-… #blogs

  2. […] This post was mentioned on Twitter by PR Jobs, Baltimore News, Keagle Marketing, PR Distribution, Alltop PR and others. Alltop PR said: Is It Okay To Leave Negative Comments On Other Blogs? http://bit.ly/a5UMAN […]

  3. Thank you for this story – dealing with negative comments is a challenge for any blogger.

    Generally speaking, I allow posts that disagree with my point of view, as long as the disagreement is constructive and free of personal attacks.

    I tend not to allow personal attacks. My feeling is that all of us encounter inconsiderate bullies every day, and I don’t need to pay for the honor of giving them a platform.

    I’m curious to hear what others have to say!

  4. PR Fuel says:

    Brad,

    Great comment. I feel disagreement is great. I’ve even been known to change my opinion and/or adjust my line in the sand. Even more importantly, I gain an appreciation or respect for the other view. What I don’t like is disrespect or beating people up … and I’ve been guilty of it sometimes myself. It’s very easy to comment-attack. Think before you post and try to stay positive even when you disagree.

    Mickie Kennedy

  5. Thank you for this story – dealing with negative comments is a challenge for any blogger.

    Generally speaking, I allow posts that disagree with my point of view, as long as the disagreement is constructive and free of personal attacks.

    I tend not to allow personal attacks. My feeling is that all of us encounter inconsiderate bullies every day, and I don’t need to pay for the honor of giving them a platform.

    One final point: I will not post comments from a competitor unless they identify themselves as such. Otherwise, I consider it a motivated post intended solely to hurt their competition’s credibility. It’s tacky, I don’t do it to others, and it’s not an ethical business practice.

    I’m curious to hear what others have to say!

  6. Interestingly enough I ran into this predicament yesterday when I joined in on a discussion on LinkedIn. I didn’t quite agree with what a few of the posters were saying, and I wanted to chime in with my part. I was worried, though, about being critical of the original poster and others of similar opinion; however, you are absolutely right. As long as you are respectful, are making a clear point and have a sound argument, it is ok to leave a bit of “constructive criticism” (as teachers are so fond of calling it :). We aren’t meant to be sheep and shouldn’t act like. Having different points of view might make you consider things you never would have before!

    I also agree with the name calling and personal attacks aspect. Those things are NEVER ok and they don’t add a single thing of value to the conversation.

  7. Anyways, critics help to evolve! it is good to post negative comments in other’s blogs!

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