If you’re looking for a way to get your name out there, build some relationships, and position yourself as an expert, blog commenting is a technique that can get results. Becoming a regular commenter on top industry blogs can do all of the things mentioned above if you go about it correctly.
So, what’s the correct way to use blog commenting for PR and marketing purposes? It’s pretty simple really:
- Make sure your comment adds something to the conversation. Just saying “Good post” or “Horrible post” won’t do the trick. Dig deeper and make a great point.
- Don’t blatantly promote yourself. Sure, blog commenting can be good for PR and marketing, but not if you’re outright promoting yourself like a spammer.
- If you’re going to be negative, don’t be a keyboard gangsta. You’re not always going to agree with other bloggers or other commenters, but there’s a right way and a wrong way to leave negative comments. Trolling is pathetic.
Let’s focus on this last point for a bit, because I think it’s one that’s very important to keep in mind when using blog commenting as a PR and marketing strategy. Remember, your name is attached to every comment you leave, and everything you say influences how people view you and your brand.
So, is it okay to leave negative comments on other blogs? Or do you always have to stay positive and be a kiss-ass to protect your reputation?
Personally, I think it’s totally fine to leave negative comments on other blogs. Look, we don’t all agree on every subject, and that’s the way it should be. So, leaving a comment that’s negative and critical of someone else’s opinion can be a good thing. When done properly, leaving a negative comment creates a great conversation, highlights your expertise, and brings you attention.
Of course, not everyone does this properly. There are some definite no-no’s you need to avoid if you’re going to leave a negative comment.
When leaving a negative comment, you should NOT…
… attack others on a personal level
… be vulgar or crude in any way
… be negative just to get attention (trolling)
… be negative without having a sound point
… comment without fully reading the post to ensure you understand the author’s position
… comment and leave without sticking around for the conversation that’s sure to follow
Do you think leaving negative comments on other blogs can damage your reputation? Have you ever done it?
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab your free 160-page copy of the Big Press Release Book – Press Releases for Every Occasion and Industry here: http://www.ereleases.com/insider/bigbook.html