As a blogger, you probably already know that one of the main signs of a blog’s popularity is the number of links it attracts. You want to build as many quality backlinks as possible because it drives traffic and improves your website’s rankings in the search engines.
But what if you aren’t getting many (or any) links to your blog? Assuming you’re a decent writer, here are 5 reasons your link building efforts might be failing.
1. You write “me too” content – In my mind, the single biggest problem plaguing the blogosphere is the proliferation of “me too” content. Doesn’t anyone have a unique opinion anymore? Doesn’t anyone have an ounce of creativity anymore? No matter what niche, you can look at dozens of different blogs, and they’re all virtually the same. They cover the same topics and offer the same takes over and over. Be different. Stand out from the pack. Give people a reason to read and link to your blog instead of one of your competitors.
2. You don’t link out to others – The old “give if you want to receive” concept applies to link building. Don’t believe the nonsense that linking out causes you to lose link juice. That’s silly. Linking out is a good idea for a couple of reasons. First, any time you link out to another blog, that blogger is alerted. This makes them aware of your blog, and it increases the chances that they’ll link back in the future. It also shows your readers you’re giving them access to the best information possible, turning your blog into a true resource.
3. You aren’t active in the community – Let’s be honest: A lot of your audience will be other bloggers. Bloggers tend to read one another’s blogs. And that’s a good thing, because then you’ll have people to link back to you. But before you can get them to read and link to your blog, they have to know who you are. You need to be active in the community. This means commenting on other blogs, taking part in forum discussions, connecting on Twitter, and joining relevant social voting websites for your niche.
4. You don’t take advantage of linking opportunities – If you write for other blogs (whether on a permanent or one-time guest basis), distribute articles online, or submit press releases online, you have chances to include links back to your blog whenever it makes sense to do so. Don’t sit back and hope others will link to you; link to yourself any time you can.
5. You aren’t using blog carnivals – A lot of bloggers don’t even know blog carnivals exist. Blog carnivals are essentially online magazines that publish the best blog posts on specific topics in each new issue. No matter what niche you’re in, there’s likely a blog carnival devoted to it. This presents another linking opportunity as well as a chance to get your name out there.
What do you do to get more links to your blog? Share your tips by leaving a comment.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 7 Cheap PR Tactics for Success in Any Economy here: http://www.ereleases.com/7cheaptactics.html