You already know that social media can do wonders for PR. You also know that when handled correctly, you can build your brand and attract new customers via the web. But with so many companies getting into social media, how can you organize a campaign that’s going to set you apart?
The key? Mix it up.
Different Things to Try with Your Social Media Accounts
If you want to mix it up, you need to start doing something outside of the box. Simply firing off one sentence tweets and updates about a new product is no longer going to cut it. Here are a few suggestions to help you do it right.
For instance, if you ask them to create a funny commercial for your product and post it on YouTube, not only will participants have more fun with the contest, but you will also find more people developing deeper connections with your brand in the process. And deeper emotional connections are more likely to equate to long lasting business.
The good news here is that getting your videos posted and sharing them through your various social media networks won’t cause much headache. The bad news is that since everyone can do it, you have to work hard to produce an above average product that will turn heads and capture attention. That said, don’t think you can use your iPhone and produce a 30 second infomercial that people are going to watch. You need videos that are carefully planned, witty, and professional in appearance.
What are you doing to mix things up on social media? Is it working?
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab three ebooks, including My Facebook Formula, a free report on Facebook and why you should be using the largest social network for your business, here: http://www.ereleases.com/insider/freebooks.html