You’d be surprised to know how often I still get questions about target word counts for press releases. I know I shouldn’t be surprised, but I still have a hard time believing this line of thinking hasn’t fallen by the wayside. I guess the old school SEO idea that you need 500-plus words or whatever is a hard one to shake for many people.
But here’s the deal (and I wish I could get this through EVERYONES’ heads). Press releases aren’t about word counts. We aren’t trying to hit that 400 or 500 word mark to get Google to “take our content seriously.” Quite the contrary, actually.
See, the idea here is to worry about Google last. That’s right. You shouldn’t be writing your releases for Google. You’re writing for bloggers, reporters, and so on. You know, people who will read your content and use it to reproduce their own original content. People who will give you free press.
And guess what? They aren’t concerned about your word count. In fact, chances are they aren’t even going to read your entire press release. They’re going to skim it. And if it’s too long or too difficult to skim through in a timely manner, they’re going to raise the middle finger to your release and move on.
Of course, that’s not what you want, right?
That being said, you need to focus on making your press release tight and lean. Here are a few ways to do it.
Remember, you want to get your message out quickly and clearly. No need to waste anyone’s time. Doing so could keep your message from ever being heard.
Any more tips for keeping your press releases lean? Tell us about them!
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download a free copy of the PR Checklist – a 24 point list of Press Release Dos and Don’ts here: http://www.ereleases.com/offer/prchecklist.html