Social media: it’s the best way to promote yourself online. But is it only online?
Of course it is, right? I mean, it originated on the Internet, how in the world would it be an offline thing as well? As a matter of fact, offline social media promotion can be just as important as posting on blogs and email campaigns. I would venture it’s one of the most overlooked aspects of a social media effort.
Most of the things you must do to promote your social media campaign offline are relatively simple, too. Let’s take a look at a few starter points.
Signs, Signs, Everywhere Signs
Own a brick & mortar store? A few simple signs in your shop can raise awareness of your online presence. I’ve seen stickers on the window showing Facebook pages or those “They Love us on Yelp!” stickers. I’ve been to a few restaurants where placards on the table proudly proclaimed Twitter handles. Heck, some were even added to the menus.
Of course if you don’t have a physical store it’s a different story. Instead, visit local shops that allow you to leave flyers or other forms of propaganda. For instance, a community based coffee shop. Ask if you can leave some flyers promoting your site – but first think about offering something substantial as an incentive to them, like a promotion or contest.
Everyone you meet you hand over a business card. So why aren’t there links to your Twitter page and such on them? It’s a fast and easy way to get folks looking, especially if they’re already interested after speaking with you.
For something a little more exciting and high-tech, add a QR code to your business card. Users scan it and it takes them to a dedicated page on your site where they can then find your social media content. I’ve seen a few of these and I always feel like I’m in the future when I use them!
There are countless other ways to get the word out about your campaign. Are you starting up a viral game? Don’t just use websites, have people meet up in the “real world” to get further in the game. Many companies have successfully pulled this off in places like New York and Los Angeles, and there’s no reason why it wouldn’t work in your area.
Also, every time a product of yours is shipped, there should be something in the box promoting your social media campaign. This helps create a cycle – they order something from you, they find your Facebook, get reminded of your company by your witty posts, and buy more stuff. Just remember to be witty.
What are some ways you can think of to promote your social media campaign offline?
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab three ebooks, including My Facebook Formula, a free report on Facebook and why you should be using the largest social network for your business, here: http://www.ereleases.com/insider/freebooks.html