Facebook is sometimes incredibly frustrating for marketing. We love it because we can reach our fans in a more intimate way, but the frequent changes they make to the algorithms are maddening. Businesses often resort to purchasing ad or “boosting posts” in order to make sure that their posts are reaching the audience. That strategy can get expensive quick.
So what is a business owner to do? Thankfully, there has been several studies done to give us some answers. The first rule is that you must first create or share great content. You want to think of yourself as a content curator. Imagine your business page is your company’s museum, you want to share the interesting, the factual, and the beautiful tidbits from your world. You also want to share material from other sources that relates back to what your company does; think of them as temporary exhibits. Your goal is to have people want to visit your business page because it contains information that relates to them. If you are doing that, you are off to a great start.
Here are 5 other tips to expand your reach:
It really boils down to finding out what posts work best for your page and your fans. Take the time to review your insights and develop a cohesive, constant content marketing strategy. Don’t start out hot and heavy posting and not be able to keep it up over a certain amount of time. You want to build a relationship with your fans and that isn’t done if you post a few times and then disappear.
Do you have any other tips for increasing your Facebook reach? Talk to us in the comments.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab three ebooks, including My Facebook Formula, a free report on Facebook and why you should be using the largest social network for your business, here: http://www.ereleases.com/offer/freebooks.html