Whether you’re responding to a company crisis, commenting on a breaking story related to your industry, or remarking about a big merger your company was just involved in, giving a statement to the media is often easier, quicker, and more helpful than writing a traditional press release. Releasing a statement to the media is what you do when people already know the story, so you don’t need to write a press release; instead, you just need to give a comment.
A statement is just one long quote from a single source. It’s typically much shorter than a standard press release — about half a page in length at most. It’s straightforward and easy to write, and in many cases, releasing a statement can be done in place of holding a press conference.
But remember, when you release a statement, you’re going on permanent record, so choose your words wisely. Here are a few tips to follow when writing and releasing a statement to the media.
Do you have any tips to add to this list? Share them with us by leaving a comment below.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 7 Cheap PR Tactics for Success in Any Economy here: http://www.ereleases.com/7cheaptactics.html