PR Fuel – eReleases 2016-08-23T01:02:44Z http://www.ereleases.com/feed/atom/ WordPress admin_er_admin <![CDATA[Refresh Your Ideas: 7 Ideas to Update Old Content]]> http://ereleases.com/?p=16948 2016-08-15T02:05:48Z 2016-08-22T06:30:32Z There are many reasons why it is a good idea to refresh or reuse your blog content from time to time. First off, updating content takes a lot less time […]

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There are many reasons why it is a good idea to refresh or reuse your blog content from time to time. First off, updating content takes a lot less time than creating an original post from scratch. Second, if your audience as grown over the life of your blog, most people haven’t seen this earlier post so it’s brand new to them. Third, if you’ve changed your mind or new research has come out about your topic, it’s always wise to update your previous thoughts. Because of the way SEO works, people searching specifically for the topic(s) mentioned in your blog may still stumble across it even if it is years old. It’s in your best interest to make sure that the article is accurate and reflects your true feelings.

Some of the best posts to refresh are the evergreen content, which is to say the posts that are timeless, that got a lot of social shares, and is considered canonical in your area of expertise. These are the posts that people turn to often and benefit the most from an update.

Now let’s take a look at 7 ideas to update your old content.
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  • New Research—As we said, if new material about your topic has come out or you’ve changed the way you feel about it, it’s always a good idea to update the old post. You can then repost it and share it with your annotations.
  • Infographic or Slideshow—Another way to update old content is to take the information from the original post and create an infographic and slideshow for it. For example, if your original post was on how to talk to your stylist to get the best cut, create an infographic that lays out the questions you should ask systematically. Easy to follow and even easier to share for your audience.
  • Series of Emails—If you wrote a longform post or a series of posts on a particular subject, break them down into smaller pieces for an email series. Perhaps you answered a common, but tricky question for your industry—these make great email series because everyone wants to know the answer.
  • Host a Podcast—Who says you have to write to update older content? Just about everyone likes to watch a video and you can break down complicated subjects with ease using charts and graphics. If it’s a more in-depth topic, you could do a series of podcasts too.
  • Publish an eBook—Gather all your similarly-themed posts for updating and then create a free eBook for your audience. Make sure to share it on social media and link back to the content on your blog.

The next time you are stuck on what to post, take a look back at what you have accomplished so far. We are sure you have some diamonds in the rough that could use a little polishing.

Have an idea for refreshing old blog content? Talk to us in the comments.

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admin_er_dms <![CDATA[How to Get Better Media Coverage for Your Release]]> http://www.ereleases.com/prfuel/?p=14173 2016-08-19T16:24:39Z 2016-08-08T10:30:52Z Anyone familiar with marketing their business will recognize that frustrating moment when they wish someone would pay attention to their press release. Sometimes the lack of attention is attributed to […]

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Anyone familiar with marketing their business will recognize that frustrating moment when they wish someone would pay attention to their press release. Sometimes the lack of attention is attributed to something as simple as not having an attention grabbing headline or focusing on the wrong media outlet. It doesn’t mean the press release isn’t newsworthy, just that you haven’t framed it in the right way to catch the eye.

Let’s go over a few simple steps to take your release from a yawn to a yowza.

Familiarize Yourself—A common mistake is when businesses blast their press release to every news outlet and website around. Even more common is sending the press release to a generic email like newsroom@tribune.com. You want to familiarize yourself with the media outlets that you plan to email and what geographic area and subject matter they tend to cover. Then look at the journalists who cover stories like yours. Pitch your story to them specifically in a similar way so that they will want to take a look at it.

The Headline—Journalists receive hundreds of pitches a day and for the most part, the headlines are terrible. Either they are so full of sensationalism as to be unbelievable or so weighed down with jargon that no one wants to decipher them. Your best bet is to take a look at the media outlets where you hope your story will get picked up—what kind of headlines do they use? What stands out to you? Use this information to craft a headline that will stand out among the awful ones.

Follow the Format—Make it easy on the journalists that you are targeting by following a standard press release format. Don’t know what that is? Take a look here on how to craft the best and easiest to read release.

Make It Relatable—Let’s say for example that your press release has valuable data or new insights about your industry. Now that doesn’t sound interesting yet, but word the information to show how some people will benefit from the new insights. Suddenly, your press release is much more relatable and more likely to get picked up.

Be Available—If your story does get picked up, respond to journalists right away either by email or over the phone. This also means that you need to have accurate contact information in your press release, but if you follow a good format, you know that already. In addition, consider adding your Twitter handle and let them know you are available to answer questions there.

Journalists don’t ever say so, but they do have their favorite sources that they go to for news. Help them by following the above suggestions and see if it doesn’t pay off in getting your story in print. Remember to keep trying if it doesn’t pan out the first few times.

Have some questions on getting better media coverage? Talk to us in the comments.

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admin_er_dms <![CDATA[Facebook Instant Articles: Getting Started Sharing Your Content]]> http://www.ereleases.com/prfuel/?p=14134 2016-07-25T10:30:26Z 2016-07-25T10:30:26Z Last year, Facebook introduced Instant Articles to get their toe in the publishing game. They also wanted to offer an option for faster downloads and better displays of content, which […]

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Last year, Facebook introduced Instant Articles to get their toe in the publishing game. They also wanted to offer an option for faster downloads and better displays of content, which meant having the content open directly in Facebook’s app, instead an outside website. It started as a beta test with a few large publishers like National Geographic and Buzzfeed, and last month Instant Articles opened to everyone with a Facebook page.

There were concerns originally that utilizing Instant Articles meant they would lose control of the design of their content and advertising and that Facebook’s algorithm would favor Instant Articles over traditional posts. They were also concerned that Facebook would demand a larger share of their ad revenue. However, Facebook allowed publishers to include more ads with their content and to share sponsored posts as Instant Articles, without taking a larger percentage of revenue.

Instant Articles is a great way to share your content. Faster download times means that visitors are less likely to click away from your content and more inclined to read it fully.

In order to take advantage of Instant Articles, there are several things that you’ll need to do. Let’s take a look at each step:

  • Winner signFacebook Page and App—In order to use Instant Articles you will need a Facebook page for your company or organization, as well as the mobile app so that you can view your articles. Users viewing articles on a desktop are sent to the company’s website as before.
  • RSS Feed—Your RSS feed of your content will need to display the full text of your articles and, if using WordPress, will need to show 50 articles at a time per Facebook’s requirement.
  • Facebook Instant Articles Plugin—Your site will need to use the Instant Articles plugin, already available for WordPress (self-hosted) users. You can also use the PageFrog plugin on WordPress, which supports Google Accelerated Mobile Pages. For other platforms like Medium and Tumblr, you will have to wait and see whether they decide to optimize for Instant Articles. For Joomla or Drupal users, the extension hasn’t yet been developed.
  • 50 Articles—Facebook requires a minimum of 50 articles for submission to Instant Articles, which is why WordPress users must change their settings to show 50 at a time.

Facebook also gives you clear directions here and here as to how to get started. Overall, Instant Articles is a success and has become a model for Google and Apple as they continue to develop content hosting answers of their own. Remember to take a look at your metrics and insights to track your mobile traffic to see how it is working for you.

Have questions on Instant Articles? Share with us in the comments.

This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab three ebooks, including My Facebook Formula, a free report on Facebook and why you should be using the largest social network for your business, here: http://www.ereleases.com/offer/freebooks.html

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admin_er_dms <![CDATA[Calls to Action: 5 Tips to Make Them Better]]> http://www.ereleases.com/prfuel/?p=14122 2016-07-11T10:30:44Z 2016-07-11T10:30:44Z Great calls to action are usually part of a great design and they contain great copy. Moved to click a call to action on a website? It is usually because […]

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Great calls to action are usually part of a great design and they contain great copy. Moved to click a call to action on a website? It is usually because it stands out from the page and because the wording intrigues you. If there are multiple CTAs on a site, they must be differentiated from each other both by color and word choice to guide the reader easily.
When you are designing your website, it is important to keep these ideas in mind. The design should be simple and uncluttered so that the CTAs leap off the page. Use contrasting colors and first-person language to hook your visitors at the beginning. Let’s take a look at a few other ways to improve your CTAs:

  1. Action—When creating your CTA, use active words and phrases like “Show Me” or “Talk To Us.” You could also write your CTA to be more inclusive or team-oriented with phrases like, “Let’s Start a New Project” or “Join the Club.” The end goal is for your visitors to want to get to know you and your company.
  2. Clarity—The best CTAs are the ones that don’t try to confuse visitors with tricky language. Nothing will make a visitor leave your page faster than a link that doesn’t go where it says it will. Make sure that each CTA written on your page is clearly written and avoid guilt-tripping language if a user chooses not to participate. For example, if you have two CTAs, one saying “Learn More” and the other saying, “No Thanks.” Leave it at that. Don’t put “No Thanks, I Don’t Care about Learning.” Let’s AdobeStock_81917401_WMnot insult the customer.
  3. First Person vs Second Person—Some studies have shown that CTAs written in first person (“Sign Me Up”) get more clicks than those written in second person (“Get Your Free Template”.) Do some testing on your website to see which way works better for your visitors.
  4. Extras—Oftentimes people worry that if they sign up for a service, they will have a hard time canceling in the future. You can add extra information to your CTAs like a money back guarantee or a no hassle cancel option to reduce this anxiety. Offering these extras encourages your visitors to click because they know they won’t get the run around if they don’t like what your company provides.
  5. Test and Retest—Once you have created your CTAs and have been using them, review the results. Change up your CTAs periodically to see which works best and continue to optimize your content. Encourage new clicks with different word choice, colors, placement, and button style.

After you’ve made an effective CTA, remember to follow it up with an easy sign up or learn more procedure. After all the effort you made to get the perfect CTA, you wouldn’t want to lose them by making it difficult to follow through.

Have some ideas about great CTAs? Talk to us in the comments.

This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 7 Cheap PR Tactics for Success in Any Economy here: http://www.ereleases.com/offer/7cheaptactics.html

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admin_er_dms <![CDATA[7 Tips for Getting Started on YouTube for Business]]> http://www.ereleases.com/prfuel/?p=14107 2016-06-27T10:30:35Z 2016-06-27T10:30:35Z Often when you think of social media for business, you immediately think of Facebook or Twitter. Many companies don’t even consider YouTube as a great alternative to the standard networks, […]

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Often when you think of social media for business, you immediately think of Facebook or Twitter. Many companies don’t even consider YouTube as a great alternative to the standard networks, which can be a boon for you. YouTube levels the playing field, allowing smaller businesses to compete with much larger ones. All it requires is creative content and timely delivery.

Here are some stats from YouTube that might help sway you into setting up your own channel:

  • YouTube has over 1 billion users and they watch hundreds of millions every day.
  • YouTube, even just on their mobile app, reaches more 18-49 year olds than any cable network.
  • Interested in going global? 80% of Youtube’s views are from outside the U.S.

YoutubeSo what are some things to think about when getting started?

  1. The Message—First, you need to decide what your goal is for having a YouTube channel. Focusing your message makes it easier to deliver quality content that people will want to bookmark and share. For example, whether your goal is to provide helpful how-to’s or to pick apart a thorny issue, knowing in advance what you want to happen will make it easier to navigate that process.
  2. Create Your Channel—This seems like a gimme, but it is important to fully create your channel which means having your icon, channel art, and about section. You want a channel that embodies your business’s brand, so no half efforts here.
  3. Regular Content—The most popular YouTube stars are the ones that regularly post new videos. So be sure to keep your content coming once you start posting videos. If you are doing several different types of videos, keep them easy to find using playlists.
  4. Be Specific—Your channel represents your business so be specific when it comes to naming the videos and writing the description. You know which keywords people use to find your business, so be sure to use them. Same goes with the category and tags for your content.
  5. Interact—Place Calls to Action in your videos and in the descriptions. Respond to comments sincerely; don’t use a canned answer. You want a commenter to feel like they can talk with your business as regular people.

It won’t take long for your videos to get viewed and once they do, you can gauge your success based on how long people tuned in and what they had to say about it. Use this information to tailor your videos for increased success. If 5 minutes is too long to hold their interest, shorten it to 3 minutes.

Got some ideas on how to make YouTube work for your small business? Hit us up in the comments.

This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 8 Shocking Secrets Press Release Distribution Firms Don’t Want You to Know here: http://www.ereleases.com/offer/8shockingsecrets.html

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admin_er_dms <![CDATA[5 Tips for Effective Email Newsletters]]> http://www.ereleases.com/prfuel/?p=14080 2016-06-13T10:30:48Z 2016-06-13T10:30:48Z Ah, the dreaded newsletter. Either they never get opened or worse, they head directly to the spam folder. It seems every nearly every company, brand, or organization offers some type […]

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Ah, the dreaded newsletter. Either they never get opened or worse, they head directly to the spam folder. It seems every nearly every company, brand, or organization offers some type of email newsletter, whether or not it gets read is another story. So what can you do to set your newsletter apart from the thousands sent out daily?

The first question is to ask yourself whether your business really needs a newsletter. If you don’t have regular news or updates and you really only
plan to promote your products in it, then perhaps not. If, however, your company regularly is churning out new, worthwhile content and your clients like to stay abreast of changes in the industry then a newsletter might be the way to go.

Here are 5 easy ways to make your email newsletters effective:Newsletter

  1. Don’t Sell—If people have chosen to receive your newsletter, they have invited you into their inbox. Don’t waste the opportunity by becoming a pushy salesman who only wants to talk about this deal or that deal.
  2. News, Advice & Tips—This is the stuff that people actually want to read and that you want to be able to provide. Offer up ideas on saving money for your industry, how to articles, and tips to make the most of whatever it is you have to offer.
  3. Bullet Points & Images—Most people do not have a long attention span when it comes to emails. The time spent reading one is usually less than a minute, so keep it short and sweet with bullet points and lots of eye-catching images.
  4. Make a Calendar—If you are going to send out a regular newsletter, pick a day and stick with it every week or month. Your readers will become used to receiving your newsletter on that day and your interactions will go up.
  5. Subscribe and Unsubscribe—When you encourage people to subscribe, let them know exactly what they can expect from your newsletter. Also make sure they know how often they’ll
    be getting your emails. Lastly make it easy for them to unsubscribe if they’d like. They can always come back, but if you make it hard for them to unsubscribe they might click that spam button.

After you have sent a few newsletters, take a look at your metrics to see how successful they are. You’ll want to take note of the interactions and whether they forwarded your email. If there are certain aspects of the email that were more successful, duplicate them with new information.

Have questions about newsletters? Talk to us in the comments.

This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download a free copy of the PR Checklist – a 24 point list of Press Release Dos and Don’ts here: http://www.ereleases.com/offer/prchecklist.html

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admin_er_dms <![CDATA[6 Free Online Tools for Small Business]]> http://www.ereleases.com/prfuel/?p=14056 2016-05-30T10:30:43Z 2016-05-30T10:30:43Z Starting a business is hard and keeping it in the black is even harder. It seems everyone wants a nice chunk of change between bills, rent, taxes, and salaries. With […]

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Starting a business is hard and keeping it in the black is even harder. It seems everyone wants a nice chunk of change between bills, rent, taxes, and salaries. With all that money going out the door, finding a free service to handle an aspect of your business is awesome news.

Thankfully, free online services are not that hard to find and they cover a multitude of services from graphic design to scheduling to financial planning. Not to mention you can find free services for presentations and keeping up to date on your industry and competitors.

Let’s take a look at 6 free (and easy to use) online tools:

  1. Setmore—Setmore is a free scheduling app that with the free version allows you to schedule unlimited appointments for up to 20 employees, as well as have unlimited services with unlimited customers. For a little extra, you can have it sync with Google and Outlook, as well as take payments and send text reminders. However, the free version really covers most small business needs.
  2. Canva—No need to hire a fancy graphic designer with a tool like Canva. The free version gives you (some) background images, lots of font options, pre-designed logos, and graphics. This makes it easy to make high quality graphics for any project.
  3. toolsTrello—Are you a list maker? Do you like to organize your projects with notes and images? Trello is the service for you. In the free version, you can create boards for any project you have going on and include attachments, notes, pictures, and checklists. You can even add members to your project, so whether at home or work, you are always on the same page. Plus it syncs across all devices including Android, iPhone, iPad, and Kindle.
  4. Prezi—Let’s face it, most presentations are a long walk through Dullsville. As soon as they dim the lights, your eyes start to flutter closed. It doesn’t have to be this way though, especially if you use Prezi, a free presentation tool. Prezi uses motion, zoom, and spatial relationships to allow the user to perfect the art of visual storytelling. No one will be stifling a yawn during your Prezi.
  5. Feedly—The amount of news churned out every day is mind-boggling. Who has time to read all of that? Feedly helps you cut through all that noise by focusing on the blogs, news outlets, and YouTube channels that you want to focus on. Users can also use Google Alerts to stay on top of news in their industry, as well as mentions of their company and competitors.
  6. Mint—This free online financial tool connects with your financial institution and provides easy budgeting, free credit scores, as well as investment tracking and financial advice. It’s easy to sign up and in just minutes you can see how you spend your money and where it could be better spent.

We know there are plenty of awesome free online tools, so if we haven’t mentioned a biggie—share it in the comments. We want to hear from you!

This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 8 Shocking Secrets Press Release Distribution Firms Don’t Want You to Know here: http://www.ereleases.com/offer/8shockingsecrets.html

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admin_er_dms <![CDATA[Yes, It IS Possible to Sell a Service on Instagram]]> http://www.ereleases.com/prfuel/?p=14035 2016-05-16T07:30:18Z 2016-05-16T07:30:18Z Perhaps you have never considered Instagram for your business. If you are an accountant or an attorney, maybe you didn’t think your line of work was creative enough. Now it […]

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Perhaps you have never considered Instagram for your business. If you are an accountant or an attorney, maybe you didn’t think your line of work was creative enough. Now it might take a little more work, but you can definitely sell your skills and services on Instagram.

Instagram, like Pinterest, Facebook, and Twitter, is all about building your online community. You want people to connect with you and your company on a more intimate level. Let’s say for an example that you are an attorney, you can use Instagram to share quotes, photos of your office, shots of the courthouses you work in, and favorite activities outside of work.

If your business is in graphic design, you would want to share your portfolio of work and places where you draw inspiration. If you are a landscaper or a landscape architect, share before and after photos of your completed gardens and lawns. You could also share helpful hints for the home gardeners and inspirational photos from the top landscape architects around the world.

old vintage camera closeup on wooden backgroundWhen it comes to Instagram, you want the images you share to be a reflection of you and your company. Some other tips to get you started include:

  • Short Links—The links on Instagram aren’t active, so make sure that any links to your website or blog are short and easy to remember. You can use a service like Bitly to shorten long links. You will have to retype these if you share on Facebook or Twitter, so a short link is key.
  • Email List—Using your email marketing program, take a screenshot of the opt-in page or use another image and provide the link for new users to sign up. Instagram also gives you a chance to create a 15-second video, so you can give viewers a few great reasons to sign up for your emails.
  • Video—As stated above, you can create 15 second videos for your page. If you’re a graphic designer, create a time-lapse of your work. If you are a hairstylist, show a sped-up braid tutorial. Share testimonials from your clients or colleagues.
  • How To—Invite your customers to share a photo of a common issue and give them solutions on how to solve it. If you are an electrician, it might be on how to remove a broken bulb from a lamp. If you are a carpenter, you could show the best method of removing paint and sanding furniture.
  • Build a Community—Instagram is all about building relationships, so comment on and share photos from your followers. Also follow some of your colleagues in the industry and comment positively on their work to build a relationship.

Instagram is a great way to market your business in a fun, visual, and entertaining way. Remember to play it safe with posting, don’t post anything that you think might offend someone and steer clear of political posts. When you are commenting, keep your tone light and conversational. You want to treat your followers as your friends.

Do you have any other tips for using Instagram for business? Talk to us in the comments.

This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab three ebooks, including My Facebook Formula, a free report on Facebook and why you should be using the largest social network for your business, here: http://www.ereleases.com/offer/freebooks.html

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admin_er_dms <![CDATA[Set Your Business Apart with a Customer Inner Circle]]> http://www.ereleases.com/prfuel/?p=14017 2016-05-02T10:30:59Z 2016-05-02T10:30:59Z When you were first starting out in business, you had a few friends, family members and customers that you leaned on for support and advice. Now these might have changed […]

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When you were first starting out in business, you had a few friends, family members and customers that you leaned on for support and advice. Now these might have changed over the years, but chances are your business still has some trusted friends and customers. They also probably still give you advice informally or tell you when your company has a problem. And that’s great. Businesses need those checks and balances to keep growing and operating smoothly.

But did you know that there is a way to formalize that process? By creating a customer inner circle for a business, you will raise the level of communication, build trust, and grow your company and it’s free. Let’s say for example that you own an accounting firm that specializes in small business finance. You could create a group on Facebook or on Google and invite your longest clients to participate. Have them share questions or issues that frequently come up or a service that your company should either provide or improve. The feedback that your oldest clients provide gives you insight into how to better your work, your staff and yourself.

People stand in circle on speech bubbleSome other ways to rev up your online Inner Circle include:

  • Ask a Question—If you are trying to decide on a course of action for your business, pose the question to the group. If you run a spa and you are debating adding a makeup bar or classes on braiding use the inner circle to find out which one appeals to your trusted clients.
  • Previews—Websites generally need refreshing every few years and your inner circle can be the perfect place to debate design, content, and other features. Give your inner circle the chance to view potential new designs or ask them what features they would like to see added. Normally a service like this would be expensive, but using your inner circle saves you a bundle. Plus who knows your company and your website better than the folks that were there three versions ago.
  • Benefits—Although you aren’t paying the inner circle members to be there, it would be a nice gesture for your company to offer some benefits for all the free advice. Giving them sneak previews, offering them a discount on services, or bonuses like tickets to a baseball game will encourage them to stay active with the group.
  • Share—The feedback that your inner circle gives you is of great benefit, but only if you use it. Review what they have to say, share it with your staff and then share it with the rest of your customers to see if they agree. Sharing the feedback is validating the feedback and it gives the participants a sense of trust that their thoughts are taken seriously.

An engaged inner circle can be an integral part of your company’s development. It will give you insight on how to grow and how to fix issues. An inner circle will also cut down on costs because you aren’t hiring a professional consultant. Your customers know your company better than anyone so put their knowledge to work for you.

Has your business created a customer inner circle? How is it working? Talk to us in the comments.

This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab your free 160-page copy of the Big Press Release Book – Press Releases for Every Occasion and Industry here: http://www.ereleases.com/offer/bigbook.html

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admin_er_dms <![CDATA[Yes, It IS Possible to Sell a Service on Pinterest]]> http://www.ereleases.com/prfuel/?p=13999 2016-04-11T10:30:07Z 2016-04-11T10:30:07Z Wait, what? If you aren’t that familiar with Pinterest, you might think it was all pallet projects and paleo recipes. But it is so much more and you can definitely […]

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Wait, what? If you aren’t that familiar with Pinterest, you might think it was all pallet projects and paleo recipes. But it is so much more and you can definitely sell what you do on it. Plus, with over 70 million users on it, why wouldn’t you?

Most of the time when people sell on Pinterest, they are selling a product and not a service. However, you can sell a service too. The trick is having great images and then great content when they click the link of your image. Having the link back increases the SEO value of your website, so it must be well-written, easy to follow, and mobile-friendly. Pinterest users can share their pins to their other social media pages making it very easy to have your pins go viral.

Some other great tips to get you started selling on Pinterest include:

Images—Having high quality and visually stimulating images on your website ensures that your company’s pins and repins will be numerous. Place images on each page of your site including the About section, the Contact Us section, and on your List of Services page.

Your World—On Pinterest, it isn’t enough to have the images from your company as a board. You also need to craft boards based on the world in which you work. For example, if you run an architectural firm or you are a contractor, share images of beautiful buildings, design features, DIY projects, or a how-to about redoing a vintage piece of furniture. Crafting boards like this encourages other pinners to get to know you and your company on a more personal level.

Labels—Renaming pins is a pain. So when you are creating new ones or pinning some from other sources, they must be labeled correctly. This saves your followers from having to rename them when they repin them.

Correct Link—There isn’t a more disappointing feeling on Pinterest than when you pin something you want to buy or make and the link doesn’t work. Or worse yet, it sends you to some spammy site or pornography. Your customers will not thank you for wasting their time, so make sure all the links are correct on your pins.

Stay Seasonal—Pinterest searches change with the seasons, so stay on trend and of the moment. For example, if you run a spa and it’s early summer, start a board of products to get you through the summer. You could also create a board about healthy habits in the summer. Staying with the season means users will more likely see your pins.

Behind the Scenes—As a business, you want to use Pinterest to help your followers feel more connected to you and the brand. A great way to do that is to create a board of your office, your work, or your staff. Have your staff create a board based on what they are working on or what they find interesting about their line of work.

Pinterest is a great opportunity to connect with your audience (and potential customers) on a more intimate level. Interacting with users and sharing their pins on your account shows that you are listening to them, which in the end makes you a more popular pinner.

Do you have any other tips for using Pinterest for business? Talk to us in the comments.

This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download a free copy of the PR Checklist – a 24 point list of Press Release Dos and Don’ts here: http://www.ereleases.com/offer/prchecklist.html

The post Yes, It IS Possible to Sell a Service on Pinterest appeared first on eReleases.

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