Any good news?

Yes, the Internet has seen its largest growth among small and mid-sized companies. This medium has helped to level (or at least leverage) the playing field of huge overhead expenses, large contracts, and even larger advertising budgets.

As a result, many small companies have seen their businesses flourish on the web. Sometimes this happens when a company is profiled in a trade journal or appears on the front page of the Washington Post’s business section. As long as your goals are realistic, press releases are a valuable opportunity.

If you don’t succeed on your first release, remember that one press release is only part of an ongoing media campaign and stick with it. Each subsequent press release (crafted for its newsworthiness) will only help your company or organization gain credibility with editors and writers, who may eventually give you that mention you’ve been looking for.

Press releases do work.