Getting the attention of a reporter can be pretty tough. You can send an email, but chances are that the reporter is receiving countless emails day and night, so yours very well may get overlooked. You can give the reporter a call, but he (or she) is probably up against a deadline and if he doesn’t already know you he might not have time to chat. You can try to interact with the reporter on Twitter (something I highly recommend), but even still, it can often be tough to stand out in the Twittersphere if that’s the only way you’re reaching out. There is, however, one place where you’re almost certain to get a reporter’s attention, especially if you’re there frequently over time – the comment section on his stories.
In this age of digital journalism, one of the most common ways a reporter’s success (and sometimes, income) is measured is by the amount of traffic and attention his articles generate. So, many reporters pay very close attention to the comments readers leave on their stories. They want to keep readers engaged and coming back, so they give readers the ability to comment and they interact with them, building relationships.
For a PR person, this represents an opportunity to get noticed and establish a relationship with a particular journalist. Here’s how you can do it:
The other great thing about this approach is that it helps you get more familiar with the reporter’s work. You can get a better feel for what topics he covers, what his audience is most interested in, and where you might be able to fit in at some point down the line.
Have you tried to connect with reporters by commenting on their articles? How did it work out for you? Leave a comment to share your thoughts and experiences!
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download Five (5) Free PR and Press Release eBooks ($67 Value) here: http://www.ereleases.com/offer/bundle.html