Searching the web high and low for effective tools to help public relations professionals, I found a number of new and improved resources that can be of benefit even to the most veteran flack. The one thing all of these tools have in common? They’re free.
Public relations giant Waggener Edstrom Worldwide has launched twendz, a website that “explores Twitter conversations and sentiment.” The free site offers a “glimpse into what’s on people’s minds and their emotional reaction. Mining Twitter conversations alerts you to brewing trends, conversation topics and points of view,” the site states. twendz is an interesting little tool for PR professionals to monitor what’s hot and what’s not in the Twitter universe. It will come in handy during positive events such as product launches and during negative events such as crises. It’s also a good tool for building a Twitter follower list. Kudos to Waggener Edstrom Worldwide for putting together a nice little resource that also serves as an effective piece of PR and promotion for the firm’s own services.
Media People Using Twitter
Speaking of Twitter, someone has posted a handy list of journalists who utilize the service. It’s a nice way to build a Twitter distribution list quickly. Bookmark it and check back every so often to update your list.
Your Pitch Sucks!
Jim Kukral is an online marketing veteran who consults for Fortune 500 companies and in his spare time launched Your Pitch Sucks! Membership is free and once signed-up you can submit your pitch to be vetted by other members of the community, who will either savagely rip it apart or offer tidbits of advice on how to tighten it up. This is certainly not for everyone, but for small business owners looking for some free PR advice about a specific pitch, they could do worse.
Vocus White Papers
On-demand public relations software provider Vocus continues to do good business despite the souring economy. As part of its promotional effort, the company issues white papers on various subjects of interest to public relations professionals. While Vocus’ main goal is to generate sales leads, the white papers do provide good information and interesting insight, and it’s worth dealing with a sales call to procure some free intelligence.
Help a Reporter Out
A decade ago the company I worked for hired Peter Shankman’s firm to do our public relations. Little did I know then that Peter would become one of the leading sources for, well, sources. Shankman’s Help a Reporter Out (“HARO”) is as simple as can be. Enter your name, company name and email address and each day you’ll receive emails that include queries from reporters who are seeking sources for stories. There are no fees, no spam and nothing to do except read emails and respond if you are the source a member of the media is seeking.
This article, written by Ben Silverman, originally appeared in PR Fuel (http://www.ereleases.com/prfuel), a free weekly newsletter from eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. To subscribe to PR Fuel, visit: http://www.ereleases.com/prfuel/subscribe/.