For some people, Twitter is just used for staying in touch with friends, following celebrities, or keeping up with the latest news and gossip. For others, it’s an invaluable tool for driving targeted traffic to their blog and website. Some bloggers get the majority of their traffic from Twitter, thanks to the viral nature of ReTweets.
Today, I want to talk about getting traffic from Twitter. Not only will I show you how to get even more traffic from the microblog, but I’ll also discuss strategies for getting higher quality traffic from Twitter. After all, what’s the point of getting a bunch of visitors from Twitter if they bounce as soon as they land on your website?
Here’s how I use Twitter to get quality traffic.
- Put a ReTweet button on your blog – It’s pretty simple really. The easier you make it for people to share your content, the likelier it is they’ll do it. That’s where having the ReTweet button embedded in your blog posts comes in handy. Visitors to your blog can just click the button to ReTweet a link to your post to all their followers. The more people who do this, the more people will see your post. The ReTweet button on my blog has driven a very significant amount of traffic here.
- Target influential Twitter users – Not all ReTweets have the same value. A ReTweet from an engaging Twitter user with 100,000 followers obviously has more value than a ReTweet from someone with 5 followers. That’s why you need to find the influencers in your industry and build relationships with them on Twitter. ReTweet their content, engage them, and just stay active. It will pay off.
- Repeat your Tweets a few times – You probably have followers who live in all different time zones. So, if you Tweet out a link to your post at 8 am EST, your followers on the West Coast might not see it. Repeating your Tweets at a few different times increases their visibility, allowing you to get more traffic.
- Ask a question – Rather than just dropping a link to your latest post, try asking a question that gets people to click. For example, if you were to Tweet out this post, you could say something like “What’s the quality of your Twitter traffic?” followed by a link to the post. Questions engage your followers and entice them to click.
- Use Twitter directories to find users with the same interests – Check out WeFollow, Twellow, Just Tweet It, and other Twitter directories so you can find people with similar interests to follow. Once you follow them, many will likely follow you back, giving you more people to click and ReTweet your links.
- Use relevant hashtags – Hashtags are used to organize your Tweets while helping to spread them further. By using common hashtags from your industry, more people will find your Tweets in searches, thus helping you get more traffic.
- Engage your followers – Above all else, you need to take the time to interact with your followers. Just dropping one link after another will be ineffective. Engaging your followers by @replying to them and joining interesting discussions will make them likelier to pay attention and respond when you link to your website.
What are some of your tips for driving traffic from Twitter?
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 7 Cheap PR Tactics for Success in Any Economy here: http://www.ereleases.com/7cheaptactics.html