Thinking about starting to use press releases as a way to get media coverage? Or perhaps you want to use them for search engine optimization purposes? Either way, we all know how useful they can be. But the thing about them is this: someone has to write them.
Now, that someone could be you, but you also have the option of outsourcing the duty to a professional. And in many situations, it’s a smart decision. Here are just a few of the benefits of hiring a freelancer to create your press releases for you:
You’ll increase the odds of your story being picked up – How does outsourcing increase your chances? Well, assuming you hire a good writer, they will know exactly how to craft a press release that will catch a journalist’s attention. As a result, there is a greater likelihood that they’ll read your release.
No headaches for you – If you aren’t a natural writer (and many of us are not), a press release can literally take you hours, if not days, to write. Struggling to find the perfect words and subsequently trying to get them in the perfect order is enough to bring some to their knees. Why not outsource and avoid the headache all together?
Avoid small yet costly mistakes – Press releases follow very special rules. For example, they should always be written in third person (as opposed to blogs that speak directly to the reader). Even their format follows a very special form. And failing to compose them correctly, even a tiny mistake, can result in them not being read. Think of them like resumes. Do you actually consider resumes that are not correctly composed? Probably not.
Focus on what you do best – How did you build your business in the first place? More than likely it was through delivering quality service through customer interaction. Yet if you get bogged down with tasks such as press release writing, you could find yourself being pulled in far too many directions. It’s always a good idea to outsource when logical and affordable.
Do you write your own press releases? Have you ever considered outsourcing? Give it a shot. As they say, it never hurts to try!