Do you know which areas your public relations campaign isn’t quite working? If so, it may be difficult to decipher exactly how to fix them.
I know people say “throwing money at a problem doesn’t make it go away.” However, to be frank, sometimes it does help a lot. If your PR campaign needs a little boost, then don’t be afraid to allocate a little more money towards it.
You should determine ahead of time which part of your campaign needs the boost, though. As a rule, there are some areas that could benefit from a few dollars thrown their way. Here are the most common.
You can send out press releases and stories all day long but if nobody reads them, then they might as well not exist. One way you can up the odds of your news getting noticed is to go with a Tier-1 newswire. These cost a little more but are definitely worth it.
For one, you’ll get access to more journalists, and at higher rated publications. Instead of making the rounds at the Mom & Pop Times of the world, you’ll hit newspapers a wider readership enjoys. Another advantage is press release population – the more you pay, the fewer the press releases also vying for attention.
Anal Retentive Writers & Editors
Everything in your PR campaign must reflect a certain degree of professionalism. Even the goofiest and most fun campaign out there took time to dot their Is and cross their Ts. To ensure you maintain this level of professionalism, go and find some particularly anal retentive writers and editors. They are commonly called “grammar Nazis” by some people, usually when they’re getting corrected themselves.
For your business, they can help spot upcoming disasters and save you money in the long run. They might drive you crazy when they correct a casual email you sent out, but you’ll hug them when they correct “Nope, our chairs will never break.” from “Nope, our chairs will never not break.”
When running a PR campaign, especially a long-term one, it’s easy to lose sight of what you wanted when you started. That’s why it’s important to come together as a team during crunch time to see where everyone is – and if you need to refocus.
Spend a little dough to send everyone out somewhere a little fun. For one it can get your team’s collective minds off of the campaign for a minute. However, use this opportunity to brainstorm around any problems you’re currently having with your PR.
Make a game that involves “persuasion” of some sort. Later, use the experience to show how your company might benefit from the methods used. Take extensive notes and call everybody in for a meeting Monday morning – it’ll be more natural if everyone isn’t constantly thinking about the problems at hand.
What areas can you boost in your PR budget?
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download a free copy of the PR Checklist – a 24 point list of Press Release Dos and Don’ts here: http://www.ereleases.com/prchecklist.html