As you know, everyone is on Facebook. Which means it must be the perfect avenue to reach out to potential clients, right? Well, it can be. But let me assure you that it isn’t as easy as it sounds. A lot of things have to fall in line for people to stop and hit that “Like” button. And even then, you have the arduous task of holding their attention.
Having said that, odds are that you–like many other companies–are finding it difficult to generate the interest you’d like on your Facebook Fan Page. Don’t worry. You certainly aren’t the only one. And more than likely, you can pinpoint your lack of success down to one or more of the following:
- You aren’t promoting your page the way you should – Just because people are flooding Facebook doesn’t mean they are out there looking for you. In fact, they probably aren’t whatsoever. It’s your job to promote your Fan Page just as you would your own website. Put it in your email signature. Put it on your brochures. Your ads. EVERYWHERE.
- You aren’t providing interesting content – Like Twitter, the basis of Facebook is content sharing. If you provide interesting content on a regular basis, your following will grow. Remember, “interesting” in this case means whatever will grab the attention of your target market.
- You aren’t making good use of different forms of media – One of the best parts of Facebook is that it’s setup to share more than simple text and links. Mix in photos and videos to spice things up. Make full use of all that’s available to you to really keep people hyped on your page.
- You’re a robot – Not literally, of course. But many companies will try and make use of those services that automatically post updates to their Facebook Page. Scheduling posts is one thing, but you have to still be present to interact with your fans. It takes 2 parties to have a conversation.
- Your posts have bad timing – Have you ever considered what time of day is best for sharing on Facebook? Have you ever thought that maybe people aren’t interacting with you because you are posting when they just aren’t reading? It’s quite possible that your posts may be getting buried by others that occur at more opportune times.
- There’s no follow up – Getting comments isn’t the ultimate goal. Your job isn’t done at that point. You need to turn comments into conversations. In order to make that happen, you have to be willing to check back and engage those who have engaged you.
- You flat out aren’t asking people to talk – It might sound obvious, but what it comes down to is you have to straight up say “talk to us!” Your clients and potential customers need to be told what to do. They need an invite.
Where have you fallen short? Remember, it’s not too late to start fresh. Mistakes are just fine – as long as you learn from them!
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 7 Cheap PR Tactics for Success in Any Economy here: http://www.ereleases.com/7cheaptactics.html