Ah, the dreaded newsletter. Either they never get opened or worse, they head directly to the spam folder. It seems every nearly every company, brand, or organization offers some type of email newsletter, whether or not it gets read is another story. So what can you do to set your newsletter apart from the thousands sent out daily?
The first question is to ask yourself whether your business really needs a newsletter. If you don’t have regular news or updates and you really only
plan to promote your products in it, then perhaps not. If, however, your company regularly is churning out new, worthwhile content and your clients like to stay abreast of changes in the industry then a newsletter might be the way to go.
Here are 5 easy ways to make your email newsletters effective:
After you have sent a few newsletters, take a look at your metrics to see how successful they are. You’ll want to take note of the interactions and whether they forwarded your email. If there are certain aspects of the email that were more successful, duplicate them with new information.
Have questions about newsletters? Talk to us in the comments.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download a free copy of the PR Checklist – a 24 point list of Press Release Dos and Don’ts here: http://www.ereleases.com/offer/prchecklist.html