Pinterest is the new kid on the block, but many PR pros have already figured out that Pinterest pinboards mean publicity. However, there are probably a few things you still don’t know about the new social media darling, such as:
1. It’s #3
Pinterest is now the third most popular social media site on the ‘net, right behind Facebook and Twitter. No, not #3 among women, or #3 with Etsy sellers or anything like that – #3 TOTAL. In March alone they boasted over 104 million visitors, with Twitter getting 182 million and LinkedIn coming in at #4 with 86 million. Considering they just opened shop in March of 2010, it’s rather remarkable growth.
2. A Lot of Women Visitors, But …
Pinterest gets the reputation of being a lady-fest, and for the most part it’s true. However, it’s not exactly as skewed as you might first think. Earlier this year, the numbers showed that the percentages were close to 65% women, 35% men. Not 50/50, but not quite the estrogen fueled crowd everyone says it is! It shows there’s definitely a huge market on Pinterest for anyone who loves pictures of random things that are teal or made of ceramic.
3. Loads of Time
Facebook has the market cornered on visits, definitely. However, there’s one area Pinterest has them beat: time spent on the site. The average Facebook user only spends 12 minutes checking out what their friends are doing. Over on Pinterest, it’s up to almost 16 minutes, just behind Youtube at 16.5! The numbers are assuredly skewed due to the ease of Pinterest’s mobile version, where you can just scroll … and scroll … and scroll …
4. Growth from the Midwest
While we normally associate tech growth with an area like California or New York, Pinterest’s growth can be attributed to the Midwest. From there it swiftly spread to all over the country and is now taking over the world. Shows if you capture the Heartland you’ve got the rest of the nation’s heart, too!
5. They Actively Discourage Self Promotion
Businesses looking to send traffic to their stores and websites are faced with a problem: Pinterest etiquette dictates that users don’t self-promote. As a result, it’s forced many a business to go back to the drawing board and try to figure out how they can successfully shift people from Pinterest to the checkout line without crossing the imaginary promotion border. The key is to keep it simple, light, and fun, just like the website itself.
Have you used Pinterest yet? Why or why not?
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 7 Cheap PR Tactics for Success in Any Economy here: http://www.ereleases.com/7cheaptactics.html