background-image

10 Things PR Pros Do Right

We always hear about the things public relations pros are doing wrong. “5 Ways You’re Messing Up This,” or “6 Ways You Can Improve So-and-So.” But, what about all the stuff you’re doing right? How come we never hear about that, huh? Well today’s the day to change all that.

Here are 10 things you’re doing right as a PR pro.

1. Social Media

When the social media train rolled by, you made sure to grab yourself a ticket. While others saw it as a silly trend, you knew that soon, talking to customers and clients on Facebook and Twitter would be the norm, and you were right!

2. Making Friends

Instead of just seeing everyone as a potential client, you’re actually treating people like they’re human beings. This includes speaking to them and actually making friends instead of just customer contacts.

3. Have Clear Goals

You were never one for wandering around in the dark. You set a clear path for your PR campaign and stick to it. Every time you accomplish a step, it’s no surprise since you carefully planned it out.

4. You Roll With the Punches

On the other hand, when things go awry, you don’t freak out. You simply roll with the punches delivered, and figure something out. Having a clear head and an ability to think on your feet will give you a head start when you need to fix your campaign.

5. Read Up on New Tech

The landscape of PR is constantly evolving, and you make sure to keep up with it. When news of a new trend hits, you’re all over it. Staying ahead of the curve keeps you relevant and fresh.

6. You Focus Your Attack

Instead of trying to land every potential customer in the world with your campaign, you focus on key groups that are most likely to pay attention.

7. Work With Journalists

You know that sending out random press releases isn’t the way to go. Instead, you befriend journalists, and offer your services to make yourself indispensable. This means reporters call YOU instead of the other way around.

8. Stay Chipper

Even on your worst day, you keep a big smile on your face. Why do you do this? Because you know that clients can hear it in your voice, even if you’re on the phone. Heck, they can probably hear it in your emails, so you don’t risk it.

9. Develop a Brand

One major thing you’ve learned is that you’re never just developing a PR campaign; you’re developing a brand. You know that companies like Coca-Cola and Microsoft have flourished not simply because of their products, but because they developed a brand around their products.

10. Never Stop Networking

You don’t amass a giant list of contacts and then stop – you keep networking until you just can’t network any more. Then you network some more. When a career is all about who you know, failing to meet new people can mean death.

This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 8 Shocking Secrets Press Release Distribution Firms Don’t Want You to Know here: http://www.ereleases.com/landing3.html

4 Responses

  1. Amanda says:

    Great list! So often PR doesn’t get any love, this was a nice read!

  2. Not a fan of the e-popup ad (must disclose, sorry). Anyway..

    ITA w/ Amanda, nice to see a little love for the PR peeps. I also think many good PR pros do social media very well, and it’s because of #2 and #10.. we’re genuinely social. I won’t say we’re going to be ‘friends’ with everyone, it’s the acting like humans, keeping it real. And per #3, #6, #9.. it’s strategic, planned with specific communications, marketing, branding goals in mind that work well when integrated to the overall business objectives. FWIW.

  3. The reason PR pros latched on to social media so quickly and ardently is because we are public RELATIONS professionals — and we know that social media is a channel for open dialogue and feedback. These are the primary ingredients for good stakeholder relationships. I believe it had very little, if anything, to do with the hope it will soon be the “norm.” Instead it was a new pathway to do what we work to do everyday.

  4. […] 3. 10 Things PR Pro’s Do Right from: PR Fuel -We always hear about the things public relations pros are doing wrong. “5 Ways You’re Messing Up This,” or “6 Ways You Can Improve So-and-So.” But, what about all the stuff you’re doing right? How come we never hear about that, huh? Well today’s the day to change all that. More […]

Leave a Reply

Your email address will not be published. Required fields are marked *