Click to View a Blank Press Release Template

Are you in the pet industry and want to create a press release for your company, cause, or organization? You’re in the right place!

Pet Press Release Info Center

This page contains

• 13 different press release examples for pet companies
• 31 different pet-product-related ideas for topics you can write press releases about
• Press release writing and distribution training and resources
• Sample press releases from many other industries to give you even more ideas.

This sample is part of a larger collection of press release examples.

Pet Press Release Examples

Example #1: New Pet Product Announcement:

12 More Pet Press Release Examples:

New product announcement
https://www.prnewswire.com/news-releases/proteins-with-purpose-hills-pet-nutrition-introduces-new-products-featuring-msc-certified-seafood-and-insect-protein-for-pets-with-sensitive-stomachs-and-skin-301873576.html

Brand now available in PetSmart stores
https://www.prnewswire.com/news-releases/jolly-pets-announces-expansion-into-petsmart-stores-nationwide-301843021.html

Pet insurance announcement
https://www.prnewswire.com/news-releases/pets-best-achieves-500-000th-pets-insured-milestone-301532425.html

Acquisition announcement
https://www.prnewswire.com/news-releases/mars-to-acquire-heska-global-provider-of-advanced-veterinary-diagnostic-and-specialty-solutions-301787899.html

Pet industry study release
https://www.prnewswire.com/news-releases/gen-z-would-prioritize-pets-over-partners-and-kids-if-buying-a-home-301792255.html

Product recommendations for a healthy pet
https://www.prnewswire.com/news-releases/support-your-pets-well-being-with-must-have-health-wellness-and-fitness-products-courtesy-of-american-pet-products-association-members-301861110.html

Release of pet owner survey data
https://www.prnewswire.com/news-releases/pet-obsessed-humans-and-more-affectionate-dogs-and-cats-new-report-looks-at-pandemic-pet-ownership-two-years-in-301439832.html

Major brand sponsorship of pet initiatives
https://www.prnewswire.com/news-releases/subaru-supports-pet-organizations-through-adoption-events-during-subaru-loves-pets-month-301638541.html

Political announcement on pet-related legislation
https://www.prnewswire.com/news-releases/aspca-commends-federal-lawmakers-for-introducing-legislation-to-remove-barriers-to-housing-for-pet-owners-301847450.html

Veterinary chain recommendations for pet health
https://www.prnewswire.com/news-releases/thrive-pet-healthcare-advises-about-household-health-risks-when-pets-are-not-protected-from-parasites-301818962.html

Brand sponsorship of charity announcement
https://www.prnewswire.com/news-releases/hills-pet-nutrition-greater-good-charities-and-football-player-and-animal-advocate-chris-godwin-team-up-for-shelter-draft-2023-to-help-shelter-pets-get-adopted-301805488.html

Pet retailing partnership
https://www.prnewswire.com/news-releases/lowes-petco-to-harness-the-power-of-home-and-pets-with-new-store-in-store-concept-301469183.html

The Pet Marketer’s Guide to Writing and Distributing Press Releases

Resources to help you write an amazing press release and distribute it to the right people to get publicity for your company, cause, or announcement.

What to Write a Press Release About – Pet Manufacturers and Marketers

Need ideas for topics a manufacturer or marketer of pet-oriented products and services could write a press release about? Here are 31 ideas to get you started:

1. New Pet Food Launch: Announce the introduction of a new pet food that provides balanced nutrition for pets. Highlight its unique features, ingredients and the research behind it.
2. Pet Care Tips for Seasonal Changes: Share a comprehensive guide on how to protect pets during seasonal changes, curated by expert vets and pet care professionals.
3. Expansion into New Markets: Announce plans to expand business operations into new markets, detailing the strategy, timeline, and objectives for the new regions.
4. Pet Wellness Seminar: Publicize an upcoming seminar where pet owners can learn about holistic pet wellness from industry experts.
5. Merger or Acquisition: Release information about a recent merger or acquisition, highlighting the benefits and future prospects of this new alliance.
6. Innovative Pet Grooming Products: Unveil a line of pet grooming products with innovative features and explain how they help pet owners maintain their pet’s hygiene.
7. Sustainability Initiatives: Share your commitment to sustainability, detailing the steps taken to reduce the environmental footprint of your products or operations.
8. Charitable Partnership Announcement: Announce a partnership with a charity organization and how this collaboration will help pets in need.
9. Collaboration with Celebrity: Share news about a collaboration with a celebrity pet lover, detailing the scope of the partnership and its objectives.
10. New Pet Healthcare Service: Announce a partnership with or a new service aimed at improving pet healthcare, detailing the unique features of the service and how it benefits pet owners.
11. Improvements in Product Formulation: Highlight improvements made to product formulations that enhance the nutritional benefits for pets.
12. Special Promotion or Sale: Announce a limited-time promotion or sale, detailing the benefits and deals customers can expect.
13. Mobile App Launch: Announce the launch of a mobile app that enhances the shopping experience for pet owners or offers unique pet care features.
14. Pet Training Program: Share information about a new pet training program that helps pet owners in handling and training their pets effectively.
15. Research Findings on Pet Nutrition: Publish research findings that provide valuable insights into pet nutrition and health.
16. New Store Openings: Announce the opening of new stores, detailing the services, products, and features they offer to local pet owners.
17. Product Recall: Release information about a product recall, providing reasons for the recall and steps taken to ensure the safety of pets.
18. Pet Insurance Partnership: Announce a new partnership with a pet insurance provider that offers added benefits to your customers.
19. Customer Reward Program: Share details about a new customer reward or loyalty program, highlighting how it offers value to pet owners.
20. New Board Appointment: Announce a significant new appointment to your company’s board, detailing their experience and potential contributions to the company.
21. Veterinary Advice Column: Launch a regular advice column from a professional vet, providing tips and advice to pet owners.
22. Pet Adoption Events: Publicize upcoming pet adoption events, highlighting partnerships with local shelters and the benefits of pet adoption.
23. Earnings Report: Publish the company’s earnings report, focusing on financial performance, growth, and future projections.
24. Pet Influencer Collaboration: Announce a collaboration with a popular pet influencer, detailing how they will represent your brand and products.
25. Product Packaging Redesign: Unveil a new product packaging design, detailing the creative process and how it reflects the company’s brand values.
26. Pet Safety Products: Launch a range of pet safety products, highlighting their features and explaining how they contribute to pet safety.
27. Initiative to Support Homeless Pets: Announce an initiative to support homeless pets, detailing the actions and goals of the initiative.

28. Pet-Themed Merchandise Launch: Unveil a range of pet-themed merchandise, highlighting the unique designs and how they celebrate the bond between pets and owners.
29. Partnership with Pet Resorts: Announce a partnership with pet resorts that allows customers to access special deals and benefits.
30. Pet Tech Products: Launch a range of tech products for pets, detailing their features and benefits for pets and pet owners.
31. Pet Behavior Research: Publish research findings about pet behavior, providing insights that can help pet owners better understand and care for their pets.

How to Write a Results-generating Press Release for Pet Companies

1. Download this free press release template

   The first step in writing a press release is to set your press release up properly.

   Get our free Microsoft Word press release template

   Or, if you prefer, try this Google Docs press release template

2. Take this step-by-step training on how to write a press release, showing you exactly how to:

   • Structure a successful press release

   • Format your press release the way a reporter wants to see it

   • Write amazing press release headlines

   • Start with a lead then write your press release in inverted-pyramid style

   • Add quotes to give it a human touch

   • Close your press releases the right way

   • Optimize each press release so it can be found in the search engines

   • Revise your press releases to get even better results

3. Learn how to write frequently-written press release types:

• New product announcement press releases
• Event press releases
• New hire or promotion press releases
• Book release press releases

4. We can write your press release for you!

Are you uncomfortable writing your own press release? We totally understand. That’s why we offer professional press release writing services for as little as $300. Learn more about our professional press release writing services.

Get Even Better Results by Distributing Your Press Release to the Right People

Even the best press release is useless unless the right people receive it! That’s our specialty – custom distributing press releases to the reporters, editors, bloggers, and influencers most likely to pick up and publish your press release, or even better, to write their own story about you. Learn more about our press release distribution services here.

Want more sample press releases? I’m happy to help…

Press Release Examples Across Several Industries

And, just because I know you’ll appreciate them, here are another 15+ great press release examples for situations you may encounter.

Additional Press Release Examples

Finally, here are some tips and training to help you write an amazing press release:

Additional Press Release Resources

• Directory of Examples & Templates

• What is a Press Release?

• Click for Press Release Template & Format (including a blank press release example)

• Click to Learn How to Format a Press Release (+ Free Template and 80+ Examples)

• Click to Learn How to Write a Press Release

• Click to Learn How to Submit a Press Release

• To Write a Press Release Yourself or Not?

• 80+ Example Press Releases

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    Of course, you could always have us write and distribute your release — starting at a special combination price for new customers. Click here – Press Release Writing

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