Special Offer: Beginner's Guide to Writing Powerful Press Releases
Free for Friends of Shel Horowitz Only:
We're offering a special ebook by Mickie Kennedy - "Beginner's Guide to Writing Powerful Press Releases." This ebook is not some bit of digital fluff, but contains over 150 carefully crafted pages exploring the art of obtaining media attention with press releases.
Check out the table of contents below. The ebook also contains a discount coupon good towards your next eReleases Press Release Order.
This ebook retails for $29.00, but for a limited time, it's yours for free.
This offer is for Friends of Shel Horowitz only.
Contents
Introduction ... 1
Section 1:
Press Releases 101 ... 3
Chapter 1: For Immediate Release:The History of the Press Release ... 4
Chapter 2: Anatomy of the Press Release ... 18
Chapter 3: The Write Way:Guidelines for Press Release Writing ... 28
Chapter 4: Press Release Style and Formatting ... 45
Chapter 5: Determining and Appealing to Your Audience ... 53
Section 2:
The Press Release Dissected... 63
Chapter 6: Everything You Need to Know About Writing a Headline... 64
Chapter 7: Datelines and Introductory Paragraphs ... 75
Chapter 8: Writing the Body of a Press Release ... 82
Chapter 9: Calls to Action, Boilerplates, and Contact Information ... 91
Section 3:
SEO Press Releases ... 101Chapter 10: Publicity Through Web 2.0, Social Media, and SEO Press Releases ... 102
Section 4: Expectations, Reality, and the Aftermath ... 140
Chapter 11: What Happens After You Distribute a Press Release ... 141Chapter 12: What Next?:Further Public Relations Possibilities ... 147
Conclusion ... 154
About eReleases ... 156
About SEO Press Releases ... 157
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