Hyper-Targeting of Journalists Interested in Your News

Connect with industry-specific trade magazines, reporters, and bloggers.

Who-what-when-300x225Here are just some of the tasks that need to be completed to create a targeted media list:

Where do these journalists publish? You may want to pitch to traditional media, sometimes to bloggers, podcasters, media on Twitter, or perhaps trade journals. If your story has a local angle, you will need to take geography into account, too.

Who is interested in your story? You don’t want to send your story to media who aren’t interested – journalists will hate that. Sending a journalist irrelevant pitches is one of the biggest (and most typical) mistakes you can make.

Once you know the media outlets to target, determine who the right person is to contact at each outlet. The general contact information provided by most medial outlets is not enough. You need to know the right reporter who is likely to cover your news.

Building your own list can be tiring.  By letting eReleases do all the work of getting your news out, you can benefit from our huge list of contacts without taking the time to do all the research.

  • Our editor-selected PRTrue Lists™ are high-priority lists covering a wide range of industry niches.
  • Each list includes hand-selected reporters, with PR delivery by email or fax.
  • Each email or fax is sent directly to a specific person and is likely to merit a strong browsing by industry journalists.
  • In fact, the PR delivery rate to these lists exceeds 94 percent